Smith & Jones Publishes 2015 Website Design White Paper

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Agency Releases White Paper on the Impact of a Well-Designed Website on Patient Volume and ROI

Hospital website design
Websites are a patient’s first impression of your organization and source of important information.

Healthcare marketing specialists Smith & Jones released a new white paper called “Website Anatomy 101.” Available for download at smithandjones.com, this white paper discusses the necessary design elements for a successful hospital website.

With the increasing emphasis on responsive design, user experience, search results and lead generation strategy, healthcare organizations cannot underestimate the impact of a well-designed website on patient volume and retention. This white paper delves into ways website design can increase patient engagement, which has a direct effect on an organization’s bottom line and marketing ROI.

“Websites have become much more than a digital brochure,” says Mark Shipley, Strategy Director/Cofounder of Smith & Jones and author of In Search of Good Medicine. “Websites are a patient’s first impression of your organization and source of important information. If a hospital’s website is poorly designed and difficult to navigate, users can quickly click off the site and jump onto a competitor's website. When designing a website, patient experience should be top of mind.”

Download this white paper now at smithandjones.com.

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Caitlin Mooney

Mark Shipley
@smithandjones1
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