Websites are a patient’s first impression of your organization and source of important information.
Troy, NY (PRWEB) April 28, 2015
Healthcare marketing specialists Smith & Jones released a new white paper called “Website Anatomy 101.” Available for download at smithandjones.com, this white paper discusses the necessary design elements for a successful hospital website.
With the increasing emphasis on responsive design, user experience, search results and lead generation strategy, healthcare organizations cannot underestimate the impact of a well-designed website on patient volume and retention. This white paper delves into ways website design can increase patient engagement, which has a direct effect on an organization’s bottom line and marketing ROI.
“Websites have become much more than a digital brochure,” says Mark Shipley, Strategy Director/Cofounder of Smith & Jones and author of In Search of Good Medicine. “Websites are a patient’s first impression of your organization and source of important information. If a hospital’s website is poorly designed and difficult to navigate, users can quickly click off the site and jump onto a competitor's website. When designing a website, patient experience should be top of mind.”
Download this white paper now at smithandjones.com.