HotelREZ gets social and uncovers some quirky seasonal traditions

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'Tis the Season to Go Social' is HotelREZ’s motto this Christmas. In a creative campaign bid, the hotel representation company headquartered in the UK asked its hotel members around the globe to share images and stories around their local Christmas celebrations.

Pintrest #HotelREZChristmas

Pintrest #HotelREZChristmas

From a photo-shoot with Santa Claus, “staying over” at a Yorkshire hotel, to a giant Gingerbread House built in the lobby of a Manila hotel, and used to raise money for the Philippines’ Hurricane victims; quirky seasonal stories were unravelled and displayed on the company’s Christmas Wall of Fame, an image gallery spread across different social media platforms.

Sharon Wimborne, Director of Marketing and Strategy at HotelREZ, commented:

"Our 1,000 independent hotels in 27 different countries strive to provide their guests with a unique travel experience, so we thought it would be interesting to share what they will do to celebrate the festive season with their guests and staff. We tried to uncover some of the quirky traditions that exist; from the local foods that are being put on the menus to the array of decorations that will be hung up and events that will be held.”

Major social media platforms, such as Facebook and Twitter, were essential to the collection of these stories from member hotels, via common hash tag #HotelREZChristmas. And thanks to Pinterest’s new mapping capabilities, the company was able to create a virtual visual tour, ultimately allowing the public to navigate across the different Christmas traditions around the globe.

You can visit HotelREZ’s Christmas Wall of Fame on Facebook:
Or take a look at their virtual tour on Pinterest here:

Additional images are available for press purposes, request them by sending an email to: marketing(at)hotelrez(dot)net.


HotelREZ is a hotel representation company based in the UK, providing distribution, revenue, sales and marketing services to over 1,000 independent hotels and small hotel groups, across 27 countries. HotelREZ are an international team of hotel industry professionals, who understand what is needed to help hoteliers build a successful business in a globalised market. Over the past two months HotelREZ welcomed new hotels across the UK, Europe and Asia, adding an estimated 1500 extra rooms to its international growing portfolio.

For requests and further information contact HotelREZ on 0845 004 9393 or email us on marketing(at)hotelrez(dot)net.

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Ana Machado
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