Some of our customers purchase products then hire our professional handymen to install them (DIFM) and others have our franchisees recommend a product as part of the remodeling service we offer
Cincinnati, Ohio (PRWEB) August 29, 2013
Last week retailers Home Depot reported their first double-digit comparable sales increase since 1999. Lowe’s also reported a 9.6% increase. Is do it yourself taking off again or does this mean more work for companies like House Doctors Remodeling?
Home Depot and Lowes market products to home owners who tackle their own home improvements (DIY) or, hire professionals to install the products (DIFM), as well as to professional contractors who choose the products to install for their customers. Each category is marketed to differently and has different needs as the project moves forward to completion.
Jim Hunter President of House Doctors Home Improvement Service said "The improving housing market is definitely making a difference. Home Depot and Lowes are big players in product sales. We are big players in product installation. When they sell their products it creates a ripple effect. Companies like ours are experiencing that and seeing double digit growth this year."
The increasing business seems to be coming from all three categories DIY, DIFM, and professional contractors. In fact sales of products to remodeling companies and contractors is the largest revenue generator for Home Depot, with almost double the sales of the DIY customers.
Hunter continued, "The good news for us is that our customers come from two of the segments the big box retailers target. Some of our customers purchase products then hire our professional handymen to install them (DIFM) and others have our franchisees recommend a product as part of the remodeling service we offer."
About House Doctors:
For more than 15 years, House Doctors, a 90-plus-unit professional handyman and home improvement service, has brought homeowners and commercial property owners high standards of customer service, reliability, and quality workmanship. Every House Doctors location is independently owned and operated. Today, House Doctors continues to expand throughout the United States by offering franchise opportunities.