Resurgence in Construction Activity to Drive the North American Housewraps Market, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive report on the North American Housewraps market. North American market for Housewraps is projected to reach US$2.9 billion by 2020, driven by resurgence in construction activity, pressing need to address water and moisture penetration issues in new constructions and growing focus on construction of energy efficient buildings.

Housewraps: A North American Market Report

Follow us on LinkedIn - Penetration of water into building enclosure through wall assembly has been a common problem home owners, builders and architects have confronted over the years. No matter how well a house is insulated or tightly constructed, water and moisture can still find a way through into building interior causing serious structural problems. Extreme weather conditions and humidity can lead to vapor diffusion, with moisture carried by air movement through cracks in wall assembly. Water penetration and moisture infiltration can destabilize structural integrity, reduce the life of paints and accelerate the deterioration of the exterior surface of the building. Protection of building from water infiltration has therefore become a high priority for builders and homeowners alike, bringing ‘moisture management’ into the spotlight.

Housewraps, in this regard has been growing in prominence for new building constructions as efficient weather resistant barriers. Typically installed behind the siding, between the cladding layer and sheathing, housewraps form a second line of defense against water, air and moisture. By providing a secondary weather barrier behind the siding, housewraps prevent wind-driven rain and water that penetrate from exterior cladding, from reaching framing and sheathing, thus helping reduce structural damage to building. Also, by serving as an air barrier to stop air infiltration, housewraps go a long way in reducing cooling and heating costs. Additionally by providing a vapor-permeable membrane, housewraps allow trapped moisture/water vapor in the building, typically in the sheathing to escape through exterior envelope thus keeping the walls dry.

Growth in the market is linked to the health of the construction industry, which in turn is influenced by the prevailing economic condition. The North American housewraps market, staged a strong recovery in the year 2012 after a prolonged period of slowdown, and is projected to maintain steady growth momentum in the coming years. Growing focus on energy efficiency in buildings is also benefiting demand for housewraps. With energy costs spiraling, consumer priorities have shifted towards the selection of the right products that help save energy. Heating of homes has been one of the major energy consumption areas in North America. Housing construction in the region is therefore focused on reducing energy consumption for heating homes. Housewraps are therefore turning into the greatest beneficiary of this trend given their ability to save energy by offering optimum resistance against water, air and moisture.

As stated by the new market research report on Housewraps, growing residential and commercial construction activity and rising importance being given to construction of energy efficient buildings represent key growth drivers in North America. Canada, although a small contributor to sales, is nevertheless the fastest growing regional market with dollar sales growing at a CAGR of 10.2% over the analysis period. Non-Perforated Housewraps represents the largest product market accounting for a majority share of revenues in the global market.

Key players covered in the report include Alpha Pro Tech Ltd., Dow Building Solutions, E. I. DuPont De Nemours And Company, Owens Corning, Specialty Coating & Laminating LLC, Polymer Group Inc., The Fortifiber Building Systems Group, among others.

The research report titled “Housewraps: A North American Market Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, growth drivers, service innovations and launches, and strategic industry activities of major companies worldwide. The report provides market estimates and projections in dollars for the United States and Canada. Product segments analysed include Perforated Housewraps and Non-Perforated Housewraps.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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