Emphasis on Sustainable Construction Technologies to Drive Demand for Housewraps, According to an Upcoming Report by Global Industry Analysts, Inc.

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GIA initiates research coverage on the “Housewraps” market, as part of its ongoing multiple research projects on diverse industries and markets. The soon-to-be released report identifies growing demand for energy-efficient buildings, effervescent product innovation, and sustained demand for versatile weatherization products, as primary growth drivers in the market.

Housewraps: A Global Multi-Client Research Initiative

Follow us on LinkedIn – GIA is pleased to announce the launch of a major research program analysing the trends impacting the market for “Housewraps”. Invited to participate in this comprehensive grassroots level global research initiative are senior industry executives, domain experts, technologists and market strategists. The new report to be issued shortly will offer accurate assessment of global market developments including major technologies, trends and challenges, together with descriptive, exploratory, and quantitative analysis of major product and geographic market segments. For details about how you can participate in this primary research program to include your inputs prior to the publication, please click here.

Rising awareness over the importance of energy-efficient building is accelerating the popularity of housewraps as an effective weather-insulation exterior building product. Soaring energy cost, and stringent new government mandates for energy conservation are compelling consumers to shift to housing designs that help save energy. As housewraps are mainly used in commercial and new residential construction, growth in the market is closely tied to the overall economic growth, and health of the construction sector. Key factors expected to drive growth in the market include effervescent product innovation, and emphasis on green building practices. Noteworthy developments on the product front include the launch of versatile synthetic housewraps capable of providing protection against water, moisture penetration and air/dust infiltration. Despite the opportunities offered, the market will continue to face competitive challenges from new weatherization systems which are marketed as alternatives to housewraps in terms of both performance and cost effectiveness. For vendors in the market, factors such as strong and proven distribution networks, equally strong brand equity, ability to competitively price products, maintain vibrant relationships with builders, contractors, architects and engineers, and develop innovative products, will dictate success and profitability in the market.

The upcoming report will offer coverage on major companies including Dow Building Solutions, E. I. DuPont De Nemours and Company, Owens Corning, Pactiv Corporation, Polymer Group Inc., and Raven Industries Inc., among others.

In addition, the study will also provide:

  • Valuable market-based intelligence on new emerging trends, growth drivers, issues and challenges
  • Current coverage on company information and latest news and events including strategic corporate developments, and product innovations
  • Fresh research perspectives, statistical findings, analyst analysis, and commentaries
  • Accurate market estimates, projections, and forecasts across product segments (Perforated Housewrap and Non-Perforated Housewrap) and major geographic markets (the United States, and Canada)

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site: http://www.StrategyR.com/


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Raghu Gopal
Global Industry Analysts Inc
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