Healthcare Marketing Specialists Release Brand Building Model

Share Article

Smith & Jones publishes a how-to branding guide for hospitals and practices.

Smith & Jones, a healthcare marketing agency, released a new issue of Protocol titled “Building a Hospital Brand: Brand building & positioning tactics for healthcare marketers.”

This issue provides a step-by-step process for hospitals, physician practices, and healthcare provider networks to build their healthcare brand and position themselves in the marketplace, including diagnosis, prescription, treatment, and follow-up to managing a healthcare brand.

Protocol is a newsletter for hospital executives and practice administrators. Mark Shipley, President and Chief Strategic Officer of Smith & Jones, said, “The healthcare industry becomes more competitive every year. When you factor in trends such as mobile health and online information sources, it’s clear that healthcare organizations must aggressively market their business just to remain competitive.”

While many hospitals or health systems invest resources in new facilities, services, or multimedia advertising campaigns, few invest in the strategy of brand building, even though it can be a powerful tactic to align an organization and project a consistent voice in the marketplace.

To learn more about how to identify and manage a strong healthcare brand, read “Building a Hospital Brand.” Access this issue and subscribe to Protocol at

About Smith & Jones
Smith & Jones is a healthcare marketing agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Caitlin Mooney
since: 08/2011
Follow >

Visit website