Researchers to Discuss Use of Biometrics in Real-World Situations at PMRG’s 2015 Healthcare Marketing Researchers Connect Conference

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Market research leader HRA – Healthcare Research & Analytics and major pharmaceutical manufacturer will present results of study exploring use of biometrics to improve communication with healthcare providers.

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“The cutting-edge research we’ll discuss pushes the envelope of what biometrics can do,” said Chris Rife, vice president of research, HRA.

Measuring a person’s subtle, unconscious responses during conversation typically requires hooking them up to wires and telling them not to move – circumstances that are less than conversational – but now three researchers, including an HRA – Healthcare Research & Analytics vice president known for her innovative ideas, will report the findings from a study extending these experiments to real-world situations.

“The cutting-edge research we’ll discuss pushes the envelope of what biometrics can do. We’re excited to share our findings and discuss ways to overcome the challenges of the technology,” said Chris Rife, vice president of research at HRA, an industry leader in market research that supports decision making and strategy development across healthcare channels.

The presentation, “Biometrics: Is It Sensitive Enough for ‘Real-World’ Testing?”, will take place in National Harbor, Md., on March 16 at 4:15 p.m. at the 2015 Healthcare Marketing Researchers Connect conference, the annual meeting of professional association Pharmaceutical Market Research Group (PMRG). Rife will co-present with leaders from a major pharmaceutical company involved in the study.

The session will detail a research project that combined biometric measurements and traditional qualitative research in a “real-world” scenario—a meeting between a physician and an actor playing a pharmaceutical sales representative—to see if the approach is valid for revealing true reactions and areas where communication could be improved.

PMRG’s 2015 Healthcare Marketing Researchers Connect conference focuses on leveraging new, strategic insights in order to optimize the impact of business decision making. PMRG is the foremost global community for healthcare marketing research professionals, focusing on continuing education, networking, and monitoring of key policy issues relevant to the profession.

Learn more about the session at
http://www.pmrg.org/EventsWebinars/2015PMRGConnect/Agenda/MerckHRA/tabid/1044/Default.aspx.

Learn more about the conference at http://www.pmrg.org/EventsWebinars/2015PMRGConnect/tabid/872/Default.aspx.

Final presentations will be available for download within two weeks of the conclusion of the conference at http://www.pmrg.org/MemberResources/VirtualLearningCenter/tabid/628/Default.aspx.

About HRA – Healthcare Research & Analytics
HRA – Healthcare Research & Analytics is a consultative healthcare market research practice leveraging a flexible spectrum of solutions to support decision making and strategy development across healthcare channels, with expertise in health systems. HRA’s team of highly experienced market researchers combines deep domain expertise in healthcare, science, business and statistics with a passion for uncovering insights. HRA’s portfolio of offerings encompasses quantitative and qualitative, custom and syndicated market research services to support the business needs of the pharmaceutical, biotech and medical device markets – including stakeholder identification and management as well as field force effectiveness evaluation and sales training optimization. HRA’s people and its products provide the healthcare market with actionable intelligence, facilitating better business decisions. HRA is a subsidiary of Plainsboro, N.J.-based Michael J. Hennessy Associates, Inc. (MJH), which combines the power of an established network of publications and websites with the customer service focus and customization capabilities of a boutique firm. To learn more about HRA or MJH, please visit http://www.hraresearch.com or http://www.mjhassoc.com.

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Media Contacts for HRA:
Becky Taylor, 609-240-6886 or becky(at)btaylorpa(dot)com
Kevin M. Kelly, 973-240-1200 or kkelly(at)hraresearch(dot)com

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