Baltimore-based Groove Launches HubSpot Custom Development Applications for Magento and Shopify

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Clients Save Significant Production Hours and Increase Revenue

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It’s our mission to bridge the gap between eCommerce and inbound marketing. We are proud to be a leader in the development of solutions that are helping customers achieve success using the most powerful software platforms in the world.

Groove, a Baltimore-based creative marketing, web design and development agency, launched two HubSpot custom development applications at the INBOUND 2014 conference today. The applications, developed for the top marketing platform in the world, are designed to save clients using Magento or Shopify production hours by automating tasks that would otherwise need to be handled manually, while increasing overall revenue driven online.

As a HubSpot Platinum Agency Partner, Magento Gold Partner, and Shopify Partner, Groove found that customers using these software programs were not fully leveraging essential features due to the inability to capture customer and order data within HubSpot out-of-box.

“It’s our mission to bridge the gap between eCommerce and inbound marketing,” said Ethan Giffin, Groove CEO. “We are proud to be a leader in the development of solutions that are helping customers achieve success using the most powerful software platforms in the world.”

HubSpot Extension for Magento: Hubgento
Magento is an eBay company and is the most popular eCommerce platform in the world. Groove built HubSpot’s extension for Magento, “Hubgento,” as a comprehensive and affordable solution that drives more revenue online.

Hubgento features help merchants to address:

  • Abandoned Shopping Cart: Capture all Magento cart abandonments in a HubSpot smart list. Then, recover these carts with a triggered, fully customizable email workflow. Cart recovery emails will include pictures of the abandoned products, as well as a session restore link that will allow customers to return to a pre-filled shopping cart in just one click.
  • Automated Emails & Workflows: Create an unlimited amount of triggered emails and workflows to personalize messaging and increase the customer lifetime value. Automated emails can include a welcome series, cross-sells and upsells, post-purchase follow up, product review requests, and more.
  • Advanced Reporting and Customer Segmentation: Sync all customer and order data from Magento with HubSpot’s smart lists. Custom reporting tools gain valuable insights about customers, including first and last order date, most recent order total, lifetime revenue, total number of orders, products purchased, and more.

HubSpot Extension for Shopify: Hubshoply
Shopify is a commerce platform powering more than 60,000 retailers in 100 different countries. Groove’s unique HubSpot application for Shopify, “Hubshoply,” automatically syncs customer and order data for smarter reporting and customer segmentation.

Hubshoply features help merchants to address:

  • Abandoned Shopping Cart: Capture all Shopify cart abandonments in a HubSpot smart list. Then, recover these carts with a triggered, fully customizable email workflow. Cart recovery emails will include pictures of the abandoned products, as well as a session restore link that will allow customers to return to a pre-filled shopping cart in just one click.
  • Automated Data Syncing: Automatically sync all customer and order data from Shopify with HubSpot’s smart lists. Custom reporting tools gain valuable insights about their customers, including first and last order date, most recent order total, lifetime revenue, total number of orders, products purchased, and more.
  • Personalized and Triggered Emails: Create an unlimited amount of triggered emails to personalize messaging and increase the customer lifetime value. Automated emails can include a welcome series, abandoned cart recovery, cross-sells and upsells, post-purchase follow up, product review requests, and more.

To date, Groove clients using the HubSpot custom development applications have seen over a 20% increase in overall revenue and a 21% decrease in shopping cart abandonment.

The agency is now offering Hubgento and Hubshoply for FREE, now through the end of 2014, to any qualified merchant that is looking to save production hours and increase revenue driven online while taking advantage of automated email workflows, like welcome series campaigns and shopping cart abandonment, in addition to personalized content and advanced reporting.

HubSpot INBOUND 2014 Conference attendees can attend a demo for Hubgento and Hubshoply at the Demo Theatre Stage in Club INBOUND on:

  • September 16 at 11:25 AM
  • September 17 at 4:50 PM

To learn more about the HubSpot custom development applications, visit http://gotgroove.com.

About Groove
Founded in 2007, Groove is one of the nation’s premier creative marketing, web design and development agencies. Headquartered in Baltimore, MD, Groove delivers digital solutions to small and mid-sized businesses, ranging from eCommerce, web design, inbound marketing, and branding. The growing company has been recognized nationally on the 2013 and 2014 Inc. Magazine “Inc. 5000” list, as an Agency Post “Agency 100,” and as a “Best Young Company to Work for” by turnstone. Groove has forged partnerships with some of the world’s leading software programs like Magento, HubSpot, Shopify, and Salesforce.com. The agency is the only Magento Gold Solutions Partner in the tri-state area and only HubSpot Platinum Partner in Baltimore (one of 16 globally!). To learn more about Groove, visit http://gotgroove.com.

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Erica Mechlinski
Groove
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