Hudson News Features Best-Selling Book by Lance Tyson of Tyson Group

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“Selling is an Away Game: Close Business and Compete in a Complex World” currently available in 125 Hudson News stores at 49 airports

Book cover for Selling is an Away Game

In his book Selling Is An Away Game, veteran entrepreneur and sales trainer Lance Tyson combines his decades of experience into a concise guide to effective selling.

“Selling is an Away Game is a perfect flight companion for executives and business travelers on the go,” said Lance Tyson, President and CEO, Tyson Group. "We’re excited about the visibility that Hudson News will offer us, and eager to reach a whole new audience with our 6-step sales process.”

Tyson Group, the sales consulting group that coaches and trains sales leaders and teams, today announced that Hudson News will feature the best-selling book by Lance Tyson, “Selling is an Away Game: Win Business and Compete in a Complex World.”

Hudson News is currently featuring copies of the best-selling book “Selling is an Away Game,” authored by Tyson Group President and CEO Lance Tyson, at 125 bookstores in 49 airports across the United States from June 1 through August 31, 2019 for a price of $19.95. In addition, select Hudson News locations will have a limited number of signed copies for sale.    

“We are delighted to partner with Hudson News, one of the largest book and magazine distributors in the United States,” said Lance Tyson, President and CEO, Tyson Group. “'Selling is an Away Game' is a perfect flight companion for executives and business travelers on the go. We’re excited about the visibility that Hudson News will offer us, and eager to reach a whole new audience with our 6-step sales process.”

The content from “Selling is an Away Game” was used to develop Tyson Group’s core sales training program, Away-Game Selling, which is designed to provide a deeper overall strategy for handling day-to-day sales situations. Clients in a wide variety of industries Tyson Group for help with increasing sales production, shortening sales cycles, reducing the cost of sale, negotiations and closing, and sales leadership development. Tyson Group’s tailored training solutions and ongoing coaching are used by a host of premiere professional sports organizations, including the Dallas Cowboys, the Cleveland Browns, Topgolf, the Miami Dolphins, the Tampa Bay Lightning, the New York Yankees, Boston Redsox/Fenway Sports Management, the San Francisco 49ers, and Legends, among others.

To learn more about Tyson Group, please visit https://tysongroup.com/.

About Tyson Group
Tyson Group's mission is to coach, train, and consult with sales leaders and their teams to compete in a complex world. Taking a diagnostic approach, Tyson Group strives to understand sales teams and addresses gaps through a 4-step process: Assessment, Design, Training, and Coaching. The firm starts by assessing the team's competencies to determine strengths and weaknesses. Then, it designs a tailored playbook that defines an action plan to further develop team members and equip them with the desired skills for each marketplace. This leads into Tyson Group's tailored training solutions and on-going coaching, which provide a deeper overall strategy to handle day-to-day situations. Tyson Group, works with premiere clients including Topgolf, The Miami Dolphins,Tampa Bay Lightning, the New York Yankees, Boston Redsox/Fenway Sports Management and more. To learn more about Tyson Group, please visit https://tysongroup.com/.

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Rebecca West

Sian Valentine
Tyson Group
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