HWTrek Launches Into Public Beta

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Crowdfunding Campaigns Start Battling for Matching Funds Worth $200,000 On Online Platform Which Features Over 80 Industry Experts

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Making hardware is no easy task. Conceiving a good idea is just the first step - the real trick is to make it happen.

HWTrek (Hardware Trek) announced today the release of its Public Beta site (http://www.hwtrek.com), a community-driven platform that unites makers, design and manufacturing experts and backers who are passionate about bringing next-generation hardware dreams to life and to market.

Until now, the website was closed to the public, and web users who wished to join HWTrek had to request for a passcode in order to access the platform. Users from around the world can now participate in the community simply by signing up with their Facebook account for Maker access, or LinkedIn account for Expert access, or creating a new HWTrek account.

“Making hardware is no easy task. Conceiving a good idea is just the first step - the real trick is to make it happen,” said Lucas Wang, CEO, HWTrek. “Oftentimes, makers find themselves plagued with design, manufacturing and supply chain problems after the prototype leaves the lab, and even after raising funds. That’s why we created HWTrek.”

Designed from ground up with the needs of hardware makers in mind, HWTrek connects fledgling makers with design, manufacturing and marketing experts who will share invaluable insights on a wide range of issues – including manufacturing, costing and sourcing – to help create a better product on time and on budget.

Since HWTrek’s closed beta launch in September, the platform’s expert community has grown to over 80 individuals and companies. They include:

  •     Brian Lamb – CEO and founder of Swivl
  •     Charles Huang – CEO and co-founder of Green Throttle Games (previously CEO and co-founder of RedOctane, co-creator of Guitar Hero)
  •     Idan Beck – Founder of Incident Technologies (maker of gTar)
  •     Jeevan Kalanithi – CEO and founder of Sifteo
  •     Katherine Hague – CEO and co-founder of ShopLocket
  •     Morgan Brown – Founder of FullStack Marketing

The collaborative nature of HWTrek encourages open forum discussions between makers and experts. Makers can also solicit advice and feedback about their projects from the experts privately, to help refine and improve designs.

The first round of HWTrek campaigns going live from this week will feature projects from the US, UK and Taiwan, including:

  •     Guardian, a Bluetooth tracking device that works with iOS devices to safeguard the whereabouts of children.
  •     Snooperscope, a smart and compact infrared camera that enables the human eye to see in total darkness and improves visibility in low lighting.
  •     The SIM+, a stylish and durable case that connects iPhone 5 to two SIM Cards without removal.
  •     VisitorBot Mini, a compact and economical robot that can be operated on the floor or a tabletop using a smartphone or an iPod Touch.
  •     Zuke, a sleek and ultra-thin case housing a built-in backup battery that extends the run time of the iPhone 4/4S.

Campaigns that raise $50,000 on HWTrek will receive matching funds with an extra $20,000, or a total of $40,000 for campaigns that raise $100,000 or more.

Learn more about the campaigns at http://www.hwtrek.com/.

About HWTrek

HWTrek pairs manufacturing experts with project creators to help navigate the complexities of bringing new hardware to market, in order to deliver a high quality product on time, under budget, and at scale. Backers get high quality products, and creators get the support they need to make their product vision a reality. Learn more about HWTrek: http://hwtrek.com.

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Lynn Tan
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Lucas Wang
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since: 08/2013
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