Growing Preference for On-Demand Entertainment Drives Demand for Hybrid and Over the Top TV, According to a New Trend Report Published by Global Industry Analysts, Inc.

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GIA announces the release of a trend report on Hybrid and Over the Top TV. Market for Hybrid and Over the Top TV is projected to witness strong growth led by growing popularity of digital television and on-demand entertainment.

Hybrid and Over the Top TV: A Trend Report.

Follow us on LinkedIn – Over the Top (OTT) television refers to any type of linear/non-linear media content delivered to a television set without using cable delivery or conventional broadcast methods. OTT TV enables users to view content available on the internet through a broadband connection, bypassing the traditional route of content delivery. Hybrid TVs, on the other hand, enable users to receive and interact with media content from the internet and other online packages directly on their television screens. Growth in the market currently stems from the rising trend towards watching TV anytime, anywhere, and on any device. Also poised to benefit growth is increasing consumer demand for video streaming, video on demand, catch-up TV, and interactive TV programs.

The trend report titled “Hybrid and Over the Top TV”, announced by Global Industry Analysts Inc., is a focused research paper that provides cursory insights into the product, its evolution, applications, future prospects, and corporate initiatives of key companies worldwide. The report in addition provides global market estimates and projections for Hybrid and Over the Top TV in US dollars for year 2012 through 2017. The report also offers coverage on companies such as Amino Communications Ltd., Anevia S.A., ANT Software Ltd., httv, S.A.R.L, HUMAX Co. Ltd., Hybrid Television Services (ANZ) Pty. Ltd., Nagravision S.A., SmartLabs, SMiT, and Tele10 Group, among others.

For more details about this trend report, please visit

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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