Ecommerce Software Leader Elastic Path Recognized by Leading Analyst Firm in Hype Cycle for Digital Marketing

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Elastic Path Software, the digital commerce company, has been cited as a sample vendor in the Gartner “Hype Cycle for Digital Marketing, 2013” report.

Gartner Hype Cycle for Digital Marketing 2013

Gartner Hype Cycle for Digital Marketing 2013

We bring the sophisticated ecommerce capabilities found on traditional websites to native experiences on mobile devices, consumer electronics, social networks, paid content, and APIs – everywhere that digital lives are lived

Elastic Path Software, the digital commerce company, today announced that it has been recognized in the Gartner “Hype Cycle for Digital Marketing, 2013” report. Elastic Path was named in the Commerce Everywhere category, alongside Adobe, Amazon, Facebook, and IBM.

“We bring the sophisticated ecommerce capabilities found on traditional websites to native experiences on mobile devices, consumer electronics, social networks, paid content, and the API economy – all digital touchpoints,” said Matt Dion, Vice President of Marketing at Elastic Path. “Commerce everywhere is at the heart of everything we do at Elastic Path, so we’re extremely proud to have been recognized by Gartner for our work in this area.”

“Commerce everywhere closes the distance that the prospect has to travel from your promotions or customer engagement to buying a product,” notes the Gartner report. “With commerce everywhere, the social environment – or wherever else you encounter the person – contains an option to buy so that no unnecessary delay intervenes between a decision to buy and the purchase itself.”

Last month, Elastic Path announced the immediate availability of Commerce Engine 6.7 and Cortex 1.7, the world’s most powerful software for monetizing digital experiences in ways that are native to the customer’s context. These groundbreaking software applications deliver on the promise of commerce everywhere by eliminating the technical barriers that prevent marketers and CMOs from easily leveraging ecommerce in digital experiences beyond the storefront, such as apps, consumer electronics, and APIs.

To learn more about Commerce Engine and Cortex, visit http://www.elasticpath.com/ecommerce-solutions/.

*Excerpted from Gartner Hype Cycle for Digital Marketing 2013, Adam Sarner and Jake Sorofman, July 23 2013

About Elastic Path

Elastic Path builds ecommerce software that powers the next generation of digital experience. We help businesses maximize revenue from their goods, services, and content with solutions that empower companies to create outstanding customer experiences that drive engagement and conversion. Elastic Path technology brings this functionality to multiple touchpoints – websites, apps, APIs, and more – while generating a single view of the customer. Market leaders, including Google, Pearson, Symantec, Time Inc., and Virgin Media, use Elastic Path to drive billions of dollars in digital ecommerce annually.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

For Additional Information:

Megan Sakakibara
Marketing Communications Manager
Elastic Path Software
604-408-8078, ext. 275
megan(dot)sakakibara(at)elasticpath(dot)com

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Megan Sakakibara
Elastic Path Software
+1 (604) 408-8078 275
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