Hype Initiatives Outline Strategic Communication Policy

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Australian-based direct sales and marketing firm Hype Initiatives, put a stop to rumors by confirming their new strategic communications policy was put into action last month.

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Following the surge of rumors surrounding their strategic communications policy, Hype Initiatives have revealed the policy was implemented throughout all areas of their direct marketing business last month. A spokesperson for the firm claims they wanted to test the efficiency of the policy and develop the strategy to align with their current business model before making the announcement.

Communication is inevitably an integral part of business development. Direct marketing firm, Hype Initiatives express how effective communication requires an effective strategy and a coherent call to action. The Australian-based firm’s strategic communication policy was put into action to offer guidance for consistent information activity with their clients.

A strategic communications policy is designed to help a business communication more effectively as well as assist with meeting a company’s main objectives (http://www.knowhownonprofit.org). Strategic communication is usually aligned with the company’s overall business strategy to enhance its strategic positioning. Hype Initiatives claim that when devising a strategic communications policy the firm’s objectives, target audience, resources, timescale and tools should all be taken into consideration. Managing director of Hype Initiatives, says, “We are very excited about our progress in the Australian market to date. This policy will allow for more transparency between ourselves, suppliers, contractors and clients.”

About Hype Initiatives: http://hypeinitiatives.com/meet-the-team/

Hype Initiatives’ policy outlines advice on engagement, innovation, company culture, project management and internal and external communications. The firm have engaged in this new policy as part of their long term strategic communications plan to allow for steady and consistent growth for the clients’ marketing campaigns.

Hype Initiatives is an outsourced sales and marketing firm currently located in Sydney with plans to open in Perth later this month. The firm deliver compelling marketing campaigns for a range of clients within the telecommunications, security and non-profit sectors. Hype Initiatives claim their level of customer service and communication with their clients is at the forefront of their success.

The firm hope to expand into further markets by the end of 2014, and believe that their new strategic communication policy will be the catalyst for developing and maintaining business growth and achieving quality results for their clients.




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Nona B.
Hype Initiatives
+61 +61 4 3525 4358
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