Hype Initiatives Reports Online Ad Measurement an ‘Ongoing Problem’ for Businesses

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As the success of online advertising becomes harder to measure, more businesses are turning to companies such Hype Initiatives, who run measurable marketing campaigns, for their sales and marketing needs.


Hype Initiatives provides a sales and marketing solution for Australian companies. The firm uses an innovative approach to meet the needs of their clients and obtaining quality customer leads is the essence of what they do. Since the mid 1990s, companies have relied heavily on the use ‘cookies’ and online advertising, however more companies are now looking to firm’s such as Hype Initiatives for their measurable sales and marketing campaigns.

The website AllAboutCookies.org, highlights that a ‘cookie’ is a small piece of data sent from a website and stored in a user’s browser while the user is browsing that website. Every time the user loads the website, the browser sends cookies back to the server to notify the website of the user’s previous activity. Cookies were designed to be a reliable mechanism for websites to record user browsing activity and are an important tool used by online advertisers. Especially in the mid-1990s, the cookie was a reasonable approximation of a person for measurement purposes because most people were associated with a single browser and a single device.

Many of us now have multiple devices; a computer at both home and work, a tablet at home, and a device in our pocket. Using these devices, we now access the web through a myriad of apps and browsers, each one creating digital cookie crumbs for advertisers. There is no guaranteed link between these devices that gives marketers an idea of your interests and demographics. Because one cookie is dropped per browser, per device, cookie-based measurement on its own is misleading at best.

While the industry is working on ways to collect more accurate data, Hype Initiatives is reaping the benefits of this lack of data. The firm is sort out by business brands who require measurable marketing campaigns. Hype Initiative deliver these measurable campaigns through their direct marketing campaigns that receive instant feedback for their clients.

Based in Perth, Australia, Hype Initiatives direct marketing approach is the friendly face and warm hand shake to the internet banner or TV advert. The firm actively represents clients through the use of specially trained advisors and guarantee 100% ROI.

"Here at Hype Initiatives we are passionate about each and every client we work with. Hype Initiatives maintain a promise to always meet the needs of our client and their customer’s needs through delivering engaging presentations of the products and services on offer," said Ms. N. Black, Managing Director of Hype Initiatives.

Due to the personal marketing approach taken, Hype Initiatives will ensure that a loyal customer base is built together with a positive brand exposure for the client.

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Nona B
since: 02/2014
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