Hyundai to Introduce ‘HTRAC’ AWD System With All-New Genesis

Hyundai unveils the name of its all-wheel drive sub-brand ‘HTRAC’. The next generation Genesis to be the first Hyundai model to adopt the system, with more vehicles to follow.

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Hyundai HCD-14 Genesis Concept Vehicle

Hyundai HCD-14 Genesis Concept Vehicle

(PRWEB) October 23, 2013

Hyundai Motor Company, South Korea’s largest automaker, today announced that its ‘HTRAC’ all-wheel drive system will be made available for the first time on the all-new Genesis, the second generation of Hyundai’s first premium rear-wheel drive sedan, set to make its world debut in its home market later this year.

The ‘H’ stands for ‘Hyundai’ indicating its brand heritage, and ‘TRAC’ is a shortened form of the word ‘Traction,’ which represents technical attributes of the all-wheel drive system. The advanced HTRAC system electronically controls torque split between the front and rear axles depending on road and driving conditions, offering greater stability on slippery roads and in corners.

“Hyundai Motor’s HTRAC system has secured best-in-class durability and driving performance through strict tests carried out in various locations worldwide, including the famed Nürburgring in Germany, the Yeongam F1 circuit in Korea and in severe winter tests in Europe,” said Woong-Chul Yang, Vice Chairman and head of Hyundai Motor Group’s R&D Centre. “We expect our customers to feel world-class safety and driving performance in the all-new Genesis equipped with the HTRAC system.”

Unlike mechanical AWD system with limited torque split between front and rear wheels, Hyundai’s HTRAC system allows drivers to select driving modes for a sophisticated and tailored driving experience.

Starting with the second-generation Genesis, Hyundai plans to apply the HTRAC system to more of its models and aims to strengthen its premium, high-tech brand image by continuing brand efforts such as featuring the HTRAC badge on the trunk lid of the Genesis.

The next generation Genesis vehicles will be produced in RHD, with the business case for Genesis sedan currently under review for Australia, whilst the Genesis coupe has been confirmed for the local market but timing has yet to be announced.


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