(PRWEB) September 13, 2013
Hyundai Motor is set to build on its success achieved in the A-segment with the New Generation i10, a model designed, engineered and manufactured in Europe, for European buyers. The new model features youthful, sculpted styling, a high quality interior and levels of equipment and safety features typically found only in segments above.
Allan Rushforth, Senior Vice President and Chief Operating Officer, Hyundai Motor Europe, commented: “New Generation i10 is a significant step forward for the brand and will ensure Hyundai Motor remains a leader in the highly-competitive A-segment by introducing more customers to what Hyundai Motor is all about: delivering value beyond expectations.”
A growing A-segment market
Cumulative i10 sales across Europe (2007-) have surpassed 450,000 units, peaking in 2009 at 107,000 sales. In 2010, Original i10 was the best-selling Hyundai Motor in Europe; in 2012 it was still the fourth best-selling model. Hyundai Motor has high expectations for its latest model, aiming to achieve annual sales of 74,000 units during its first full year on sale in 2014 - a 6.3% share of the A-segment.
New Generation i10 is a true European car – it was designed and engineered from the ground up at Hyundai Motor’s European R&D centre, HME TC, at Rüsselsheim, Germany, for European buyers.
The importance of design to the success of New Generation i10 was not underestimated by Hyundai Motor; design is currently the number one reason European customers choose to buy a Hyundai Motor in any segment, with 31% citing it as their primary purchase consideration (versus an industry average of 29%). New Generation i10 offers European consumers the latest interpretation of the company’s fluidic sculpture design philosophy.
In early customer clinics conducted in Italy and the UK, New Generation i10 received the best spontaneous reaction from participants versus its key segment rivals.
The injection of European style is matched to practicality-enhancing dimensions. At 3665 mm, New Generation i10 is 80 mm longer than its predecessor, and one of the longest cars in the segment. Likewise, New Generation i10 goes from being the narrowest model in the A-segment to the widest at 1660 mm (+ 65 mm).
A 40 mm lowered roofline, now standing at 1500 mm, yields an athletic on-the–road stance. This is complemented by the sleek proportions of the bodyshell, in turn highlighted by the sharper belt line and side belt moulding.
New Generation i10 has one of the most practical and spacious cabins in the sector. Innovative interior packaging gives way to segment-best trunk volume (252 litres with rear seats in place – a 27-litre increase over its predecessor – and 1046 litres with rear seats folded) and combined front and rear legroom (1890 mm).
Front seat occupants can enjoy 40 mm more legroom, which now stands at 1070 mm, as well as 16 mm additional shoulder room (1306 mm) and a generous 1008 mm of headroom.
Comfort and convenience
The bodyshell of New Generation i10 is stiffer, thanks to the use of high-tensile steel, tailored blanks, reinforcing loops and additional bracing, with torsional rigidity increased by 27% over its predecessor. High-tensile steel forms 29.2% of the body structure of New Generation i10 – a huge increase over the 9% utilised in original i10. The firm underpinnings not only improve the car’s impact-resistance, but yield significant improvements in noise, vibration and harshness (NVH). In addition to other NVH improvements, New Generation i10’s noise levels are recorded as low as 38 decibels (dB) at idle and 65 dB at highway speed – noticeably below those of key rivals.
Hyundai Motor continues to lead the way among global automakers in democratising new technology, appointing New Generation i10 with features and equipment usually found in B- or C-segment cars. More luxurious equipment available includes steering wheel-mounted cruise control with adjustable speed limiter, heated leather steering wheel and front seats, hill assist control, Smart key with engine start/stop button, LED running lights, as well as full automatic climate control.
Engines and transmissions
Hyundai Motor gives New Generation i10 buyers a choice of two highly-developed gasoline engines driving the front wheels through smooth-shifting five-speed manual or four-speed automatic gearboxes.
New Generation i10‘s 1.0-litre and 1.25-litre powerplants both belong to Hyundai Motor’s popular ‘Kappa‘ engine family.
The 1.0-litre, three-cylinder powerplant has a power output of 48 kW from its 998 cc capacity. Maximum power is produced at 5500 rpm, 700 rpm earlier than in original i10, while peak torque of 94 Nm is available from 3500 rpm. This unit will be available with liquid petroleum gas (LPG) as a factory-fitted option. In this form its maximum power is 49 kW at 6200 rpm, with 90 Nm torque produced at 4500 rpm.
Expected to take approximately 40% of total sales, the four cylinder ‘Kappa‘ 1.25-litre engine, with a 1248 cc capacity, offers drivers 64 kW at 6000 rpm. Maximum torque of 120 Nm is available to the driver from 4000 rpm.
Safety is a top priority for Hyundai Motor and New Generation i10 benefits from the latest technologies, including several from the segment above, to make it one of the safest vehicles in its segment. A range of active and passive safety features ensure maximum protection for occupants and pedestrians alike.
Active safety features such as electronic stability control (ESC) and vehicle stability management (VSM) are fitted as standard for the first time on an A-segment Hyundai Motor vehicle, as is a tyre pressure monitoring system.
New Generation i10’s impressive passive safety equipment includes six airbags – two front, two front side and two full-length curtain – as standard, offering outstanding protection to occupants in the event of a collision. Seatbelt reminders for all occupants and automatic central locking are also standard features.
The New Generation i10 heralds a new era for Hyundai Motor: the start of European production of its A-segment model. The move of production involved a €475 million investment in the Hyundai Assan Otomotiv Sanayi (HAOS) production facility in Ízmit, made in 2012. The investment has created more than 2,800 jobs at the plant and in the local supplier base, and takes Hyundai Motor’s total investment in its Turkish production facility to more than €1 billion.
The addition of the New Generation i10 to the production line – alongside the company’s B-segment model, New i20 – will see the HAOS factory increase its annual production capacity to 200,000 units from 2014. Hyundai Motor’s annual production capacity at its two European plants – in Turkey and the Czech Republic – now stands at 500,000 units.
Demonstrating Hyundai Motor’s confidence in its European build quality, the New Generation i10 will come with the company’s Five Year Unlimited Mileage Warranty. The industry-best package also includes five years of roadside assistance and five years of vehicle health checks – which are offered across Europe for the first time on an A-segment Hyundai model.