A website is the most important tool in a company’s online marketing strategy, so it makes sense to invest time and money to ensure it is informational, visually appealing on multiple devices, and performs well in search results.
Southlake, TX (PRWEB) February 10, 2014
i5 web works, an internet marketing agency in Dallas Fort Worth, put its website design skills and business-to-business expertise to work for Carroll Company by launching a new responsive website: http://www.carrollco.com. As the nation’s leading manufacturer of private branded institutional cleaning and maintenance chemicals, Carroll Company seeks to boost its online presence and better market its cleaning and maintenance products to a variety of industries.
According to Carita Weaver, founder and partner of i5 web works, an important benefit of responsive website design is that it displays properly on multiple devices including desktops, tablets and smart phones which in turn, increases website traffic and conversion.
“Mobile website traffic has increased dramatically and that is how most people surf the internet now, even in the B-to-B realm,” comments Weaver, noting the agency has worked with numerous B-to-B clients since 2001. “If your company’s website does not display properly on mobile devices, there is no doubt you are losing customers.”
Founded in 1921 and based in located in Garland, Texas, Carroll Company also has manufacturing and distribution centers in Santa Fe Springs (Los Angeles) CA; Havre de Grace (Baltimore), MD; and Saukville (Milwaukee), WI. To help expand its North America footprint and better educate customers about its multiple product lines, a comprehensive website was developed.
To accomplish these goals, visitors to the website can easily search via industry or product. The home page prominently features a scrolling series of icons targeting Carroll Company’s primary vertical markets. In addition, the navigation menu at top and bottom of page feature the most requested categories:
- Private Brands
One of the unique features of the website is the online product guide, which is an important sales tool and can now be accessed and updated easily. A search bar at the top of every page helps visitors locate information about a specific cleaning and maintenance chemical; and each product page has links to MSDS and tech sheets. Social media icons, telephone numbers and locations are displayed at the bottom of every page.
“A website is the most important tool in a company’s online marketing strategy, so it makes sense to invest time and money to ensure it is informational, visually appealing on multiple devices, and performs well in search results,” Weaver explains. “Unlike most other forms of marketing, website activity is easily tracked and results are typically seen quickly via email inquiries and phone calls.”
For more information about i5 web works internet marketing solutions in Dallas Fort Worth, go to http://www.i5ww.com or call 888-893-7519.
About i5 web works
i5 web works is an internet marketing agency in Dallas Fort Worth. Founded in 2001, partners Michael Burns and Carita Weaver have a combined 30 years’ experience in developing and managing online marketing strategies for businesses in a broad range of industries. Our services, available individually or as a comprehensive program, include search engine optimization, Internet advertising, social media, email marketing, domain registration, and website design, maintenance and hosting. Creating an Internet presence requires an in-depth understanding of natural search engine optimization techniques and supporting Internet marketing programs. We work with all types of businesses and help them successfully navigate the Internet to bring new customers through the door -- our motto is Be Found!®