IAEE Chooses The Indoor Lab to Provide Indoor Foot Traffic Analytics at Expo! Expo! IAEE's Annual Meeting & Exhibition in New Orleans, LA

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The Indoor Lab EventAnalyzer Suite of Analytics Accurately Captures and Measures Foot Traffic Trends and Attendee Activities to Drive Greater ROI Across the Event Ecosystem

"The approach The Indoor Lab takes to indoor tracking, privacy-compliant lead generation and 3D LiDAR brings a new level of sophistication to our analytics efforts and to the event industry overall," David DuBois, IAEE President and CEO.

The Indoor Lab (http://www.theindoorlab.com), a leading provider of indoor foot traffic analytics solutions for events and trade shows, announced today that it has been chosen by IAEE to provide privacy-compliant behavioral analytics – measuring foot traffic of attendees – during the 2018 Expo! Expo! The annual event will take place from December 11 through 13 at the Ernest N. Morial Convention Center in New Orleans, Louisiana.

Using proprietary sensor technologies, the EventAnalyzer analytics suite provides accuracy and value throughout the event ecosystem. Organizers can now understand interest, intent and engagement across the entire event by segment. Exhibitors are empowered with passive lead generation, benchmarks, power hours and comparisons, enabling them to get the most out of their marketing dollars. Attendees receive a personalized summary of their show experience, including session attendance and exhibitor visits, to extend and share their experience beyond the show.

"IAEE always looks to increase the value that Expo! Expo! provides to exhibitors and attendees," said IAEE President and CEO, David DuBois, CMP, CAE, FASAE, CTA. "We continually partner with technology innovators to provide the latest tools exhibitors and attendees can use to create new experiences. The approach The Indoor Lab takes to indoor tracking, privacy-compliant lead generation and 3D LiDAR brings a new level of sophistication to our analytics efforts and to the event industry overall. Our exhibitors and attendees will now have access to accurate information that will better quantify their event successes and help them plan for future trade show investments," added DuBois.

The Indoor Lab to Present on Indoor Tracking and Analytics at Expo! Expo!

In addition to providing its EventAnalyzer services at the Expo! Expo! event, The Indoor Lab co-founders Patrick Blattner and Patrick Mooney will be speaking to attendees on the key benefits indoor tracking can bring to the event and trade show industry. Prior to co-founding The Indoor Lab, Blattner and Mooney led indoor tracking and analytics innovations for major retail, monument and airport locations around the world. During the presentation, Blattner will provide examples of how these solutions have been successfully implemented, having tracked more than 100M people annually in real-time.

"We are very excited to arm IAEE, their exhibitors and event attendees with a much more robust and accurate suite of analytics across the entire Expo! Expo! show," said Blattner. "We have brought real-time indoor location service innovations to market across some of the most highly trafficked locations on earth. Now we look forward to bringing these proven, accurate solutions to the event industry. Our unique methodology will truly shape the events of the future. And, we are happy that Expo! Expo! will be our inaugural exhibition."

The Indoor Lab and Quanergy to Showcase 3D LiDAR for Indoor Tracking and Security

In addition to its proprietary trade show and event tracking solutions, The Indoor Lab is among the first to leverage LiDAR sensing and perception technology for indoor tracking and physical security. In partnership with Quanergy, the global leader in the development of LiDAR sensors and smart sensing solutions, The Indoor Lab will showcase how 3D LiDAR can benefit and better secure the trade show and event industry during Expo! Expo! The technology will be presented live throughout the show and in The Indoor Lab booth, tracking attendees in real-time. Representatives from both Quanergy and the Indoor Lab will be available to provide demos and information to the nearly 300 exhibitors throughout the event.

About The Indoor Lab
The Indoor Lab is shaping the events of the future. The company delivers next generation event performance analytics through foot traffic analysis that drives significant ROI for everyone across the trade show and event ecosystem. Through a proven approach to real-time foot traffic analysis, organizers and exhibitors can increase revenues and sales opportunities and better plan for future events, while attendees can retain more knowledge after their event experience. For more information, please visit http://www.theindoorlab.com.

About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely, and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, a2z, Inc., BearCom, Buttine Exhibition Insurance, CNTV (Convention News Television), Delta Airlines, Mexico Tourism Board, New Orleans Morial Convention Center, New Orleans & Company, Orange County Convention Center, Streampoint Solutions and Synchronicities (Visit Anaheim, Visit Baltimore and Visit San Antonio). Visit http://www.iaee.com for more information.

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