Improved Auction and Online Marketplace Patents Available from ICAP Patent Brokerage

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ICAP Patent Brokerage announces for sale patents disclosing methods for providing improved auctions and online market-places using program terms associated with the particular goods and services being offered, available from H-Chip Holdings, LLC. This portfolio is offered as part of the Internet of Things IP Auction, with a bidding deadline of July 30th, 2015.

ICAP Patent Brokerage Internet Of Things Auction July 30, 2015
With priority dates from 1999, this is a valuable portfolio for deal sites and targeted advertising companies.

ICAP Patent Brokerage announces for sale patents disclosing methods for providing improved auctions and online market-places using program terms associated with the particular goods and services being offered, available from H-Chip Holdings, LLC. This portfolio is offered as part of the Internet of Things IP Auction, with a bidding deadline of July 30th, 2015.

“With priority dates from 1999, this is a valuable portfolio for deal sites and targeted advertising companies,” says Dean Becker, CEO of ICAP Patent Brokerage.

Key Characteristics & Benefits
With priority dates from 1999, this portfolio provides merchants with the ability to bid for a group of customers with pre-specified product preferences. Under the patent, different pools or groups receive different deals depending on different terms that may be available. Merchants compete for customer groups, giving the buyers a better deal than what they would have got individually. It enables an online marketplace that customizes deals for group buyers with similar characteristics and preferences.

One or more predefined terms, qualities, incentives, or other such indicia (“Program Terms”) are associated with the particular product and/or service which is the subject of the auction. Customers rank or otherwise designate their preference for the Program Terms, and the system then partitions the set of customers into “pools” in accordance with the selected Program Terms. Customers can be further pooled by demographic (“Characteristic Pooling”) or level of commitment (“Commitment Pooling”). Merchants then compete to obtain that pool of customers by bidding on the Preferred Program Term. The portfolio allows for creation of an on-line marketplace for conducting an auction based on these groupings.

Forward citing companies include Amazon, Divvymaster Inc, Ebay, EE System Corporation, Global Analytics Inc, Groupon, LG, Mastercard, Oracle, SAP, and Zonar Systems Inc.

See the technical description of the improved auctions and online marketplaces IP sales offering.

To learn more about the intellectual property available for sale in this portfolio:
Contact Michelle Tyler of ICAP Patent Brokerage at (650) 741-4117 or via email at michelle@icapip.com.

If you have a patent portfolio for sale, visit our website to make a patent portfolio submission for an upcoming sealed bid event.

Follow us on Twitter (@ICAP_IP) and join our LinkedIn group.

About ICAP Patent Brokerage
ICAP Patent Brokerage is the world's largest intellectual property brokerage and patent auction firm, leveraging the talents of experienced patent brokers to match buyers and sellers for the sale of patents and other intellectual property assets. With multiple transaction platforms and unparalleled industry knowledge, including experience with trademarks, brands, intellectual property licensing, and UCC sales, ICAP Patent Brokerage is the global leader in the transaction of intellectual property.

Media Contact
Sarah Saites
(312) 327-4437
Sarah@icapip.com
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Michelle Tyler
@ICAP_IP
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