This portfolio is of value to anyone wishing to compete in the $50 billion global search engine market.
NEW YORK, NY (PRWEB) October 16, 2014
ICAP Patent Brokerage announces for sale a method and system for automatically recording sites accessed by an Internet user, from inventor Nigel Hamilton. This IP package is available via sealed bid, with a bidding deadline of November 20th.
“This portfolio is of value to anyone wishing to compete in the $50 billion global search engine market,” says Dean Becker, CEO of ICAP Patent Brokerage.
Key Characteristics & Benefits
The technology disclosed by this portfolio records the association between a user's search keyword, the chosen search engine, and click path taken – the ‘search trail’. A search trail is made whenever a user types in a search request to a search engine and follows a click path to a result.
Search trails provide important feedback to the search engine. They capture the association between the search keyword used and which results are most relevant by leveraging the algorithms of underlying search engines. Search trails can be used to recommend similar, increasingly relevant search results based on human collective intelligence. They can be used to discover new relevant search engines (e.g., site-specific search), discover web pages not accessible to crawler-based search engines, record the search keyword and click path for search engine marketing (SEM) and analytics, perform keyword matching even if the keyword is not present in the document, assist in search spelling correction, and create a competitive search engine without the need for a large-scale inverted index of documents. This information is captured on the client side, the only way to record search trails across multiple engines.
See the executive summary of the search trails IP sales offering.
To learn more about the intellectual property available for sale in this portfolio:
Contact Michelle Tyler of ICAP Patent Brokerage at (650) 741-4117 or via email at michelle(at)icapip(dot)com.
If you would like to sell or auction a patent, visit our website to make a patent submission.
About ICAP Patent Brokerage
ICAP Patent Brokerage is the world's largest intellectual property brokerage, live patent auction, and sealed-bid patent auction company, leveraging the talents of experienced patent brokers to match buyers and sellers for the sale of patents and other intellectual property assets. With multiple transaction platforms and unparalleled industry knowledge, including experience with trademarks, brands, intellectual property licensing, and UCC sales, ICAP Patent Brokerage is the global leader in the transaction of intellectual property.