New Software Developer’s First Product, IceCream Media Converter, Reflects Their Innovative Approach to Usability

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IceCream Apps is focused on developing and designing high quality yet free applications that are suitable alternatives to some of the most popular and paid applications for Windows systems. The company launched IceCream Media Converter, a powerful and user-friendly media conversion tool that supports all popular audio and video formats.

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IceCream Apps Products

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IceCream Media Converter is IceCream Apps’ first attempt at creating simple yet effective software that works perfectly with media files and supports all popular audio and video formats. The app supports 3 conversion modes: video-to-video, video to audio, and audio-to-audio, as well as URL to media conversion.

The team has paid a lot of attention to maximize the usability factor, and this was top priority during the development process using focus groups. Some of the main features of IceCream Media Converter includes, but is not limited to:

  • Supports flv, mkv, mp4, avi, swf, 3gp, flac, wmv, vob, rmvb, mov, m4v, midi, mp4, mpg, mpeg, m2ts, mts, mp3, wma, wav, m4a, m4p, cda, aac, aiff, ogg
  • Converts files using device presets (iPad, iPhone, PS3, Android, etc.)
  • Adds multiple files to the queue and converts them in a single click using the Bulk Conversion feature
  • Enables users to download YouTube videos and convert them to AVI, MP4, MP3 and other formats
  • An easy to access ‘history’ section where all the converted files can be found easily

Speaking about their powerful video and audio converter that sets them apart from the competition, CEO of IceCream Apps said, “There are apps out there that have functionality as ours. However, these are extremely tough to use, employ a lot of unnecessary jargon, and have a complicated user interface; in short, they are not designed for an average user. With its obvious settings and features, easy to use and understandable GUI, even technically inexperienced people can use IceCream Media Converter. You don't have to be a genius to figure our how to convert any kind of media using our tool.”

More information about the company and their ever-expanding family of user-friendly tools such as IceCream Screen Recorder and IceCream PDF Split&Merge is available at Mac versions of these apps will be available pretty soon as well.

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Alexandra Davis
since: 07/2014
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