iContact Redesigns Email Interface with New Modern Look

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Expanded features save marketers time during email creation process.

See the NEW iContact Email Experience!

See the NEW iContact!

When the best customers in the world started giving us feedback about how to make iContact even easier to use, we did what comes naturally: we listened, and got to work. We couldn’t be happier with the final results.

iContact, an automation and email marketing solutions provider, recently launched new email interfaces for both their email marketing product, iContact, and their marketing automation platform, iContact Pro.

By design, the app’s email editor experience is decidedly easier to navigate from start to finish. Test group members used words such as “streamlined,” “intuitive,” and “powerful,” to describe their thoughts after the sneak peek earlier this Spring. After customers confirmed ease-of-use, the improved experience was rolled out to those who were most eager to use these game-changing features to boost their email marketing performance.

For users of the iContact brand, the app’s redesign means fast drag-&-drop functionality, and access to endless design choices via custom email message layouts. Email senders can review their last 10 email sends with the improved at-a-glance dashboard interface. Customers can apply email message split-testing at no additional cost to determine which message elements performed better over time with their selected audiences.

“Over the years, our email editor has been a loyal friend for hundreds of thousands of great customers worldwide,” said Geoff Alexander, President of iContact. “So, when the best customers in the world started giving us feedback about how to make iContact even easier to use, we did what comes naturally: we listened, and got to work. We couldn’t be happier with the final results, and how they’ll ultimately enhance our customers’ marketing success.” This is just the beginning of iContact's reimagining; throughout 2017, even more enhancements will be unveiled.

Training resources for how to use the new features are available to all users. See the app in action by viewing the demo video here. Marketers and small business owners interested in taking their email marketing initiatives to the next level with the new iContact experience can try it out for free.

About iContact 
Since 2003, small and medium businesses worldwide have achieved significant results by turning to iContact's best-in-class digital marketing solutions and knowledgeable team members. Made scalable to serve the needs of high-volume senders, modern marketers, and businesses new to email, iContact's easy-to-use technology, available in both English and Spanish versions, ensures that every customer has what they need – whenever they need it – to succeed. Located in Morrisville, N.C., iContact is an award-winning company in the Cision family of brands, receiving recognition from TopTenReviews, Salesforce AppExchange and G2 Crowd.

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Jess Knight
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