Idea Grove President Scott Baradell Presents Workshop on Social Media Marketing Strategy at Dallas Digital Summit

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Marketing and public relations firm founder describes how companies can better integrate social media activities into their broader marketing efforts.

Idea Grove Scott Baradell

Idea Grove President Scott Baradell

We are excited to have Scott join us as one of the digital marketing experts speaking at this year’s Dallas Digital Summit.

Most B2B marketers today are “doing” social media. But what is social media doing for their brands? Scott Baradell, president of Idea Grove, a marketing agency that helps enterprise technology companies reach media and buyers, will share advice on how organizations can map and implement a social media strategy that delivers results today at Dallas Digital Summit.

“We are excited to have Scott join us as one of the digital marketing experts speaking at this year’s Dallas Digital Summit,” said Eric Gregg, co-founder and executive director of TechMedia, the event’s producer. “We look forward to the insight he will share in his pre-conference workshop.”

Dallas Digital Summit is a premier gathering of senior marketers, entrepreneurs, web strategists, bloggers and investors taking place today and tomorrow at the Irving Convention Center. The pre-conference workshops are described by summit organizers as “five hours of thorough, roll up your sleeves, drill-down content on core digital best practices.”

Among the scheduled speakers at Dallas Digital Summit are Apple Computer Co-founder Steve Wozniak, AOL Digital Prophet David Shing, Words with Friends creator Paul Bettner, and Susan Bennett, the voice of Siri.

Many of the concepts Baradell will address in his presentation are also included in a new ebook, “B2B Guide to Developing a Social Media Strategy,” which is available for download through Idea Grove.

Baradell has been a leading personality in the public relations and marketing blogosphere since introducing his groundbreaking blog, Media Orchard, in 2005, in conjunction with the launch of Idea Grove. The firm is one of the fastest-growing small agencies in the nation and has won awards for its client work from the Content Marketing Institute, American Marketing Association and Public Relations Society of America, among others.

Baradell has spoken at numerous events, including the 2013 Internet Summit and the 2013 PRSA Southwest District Conference. Next month, he will present “Putting PR in Front of Your Inbound Marketing Engine” at the Brand+Aid Marketing & Social Media Conference.

About Idea Grove

Idea Grove is a public relations and inbound marketing agency focused on helping enterprise technology companies reach media and buyers. Idea Grove’s national roster of enterprise software and B2B technology clients range from venture-backed startups to Fortune 500 companies. The agency’s proprietary Organic Marketing Process combines proven PR strategies with a digital marketing system that delivers results. Learn more at

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Katherine Dollar
Idea Grove
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