IDL Worldwide Sponsors Butler’s 50th Annual Spirit of Christmas Parade

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As a sponsor of Butler’s 50th Annual Spirit of Christmas Parade, IDL Worldwide employees will participate in the parade.

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IDL has been operating in Butler County for close to ten years and we couldn’t be more excited as an organization to have the opportunity to participate in a large community event.

IDL Worldwide is pleased to announce its sponsorship of Butler’s 50th Annual Spirit of Christmas Parade. The parade will take place on Saturday, November 29, 2014 at 5:30PM on Main Street in downtown Butler.

The theme of the parade is 50 years of the Sights, Lights, and Sounds of Christmas. For the first time in the parade’s history, giant inflatable character balloons will be featured.

As a parade sponsor, as many as 20 IDL employees will walk alongside one of the balloons as balloon handlers and banner holders. Employees and their families are encouraged and welcomed to participate in the parade by walking behind the balloon and handing out candy to the children along the parade route.

Lifelong Butler resident and IDL HR Supervisor, Brandi Heichel, shares “I have attended the parade for most of my life and have participated in it many times over the years. IDL has been operating in Butler County for close to ten years and we couldn’t be more excited as an organization to have the opportunity to participate in a large community event.”

For more information, contact Allison Duval, Marketing Communications Coordinator at aduval(at)idlww(dot)com

About IDL Worldwide:
IDL Worldwide, a division of Matthews International (http://www.matw.com), is a global retail design and project management services firm that delivers strategy, creative, execution and reporting of in-store marketing programs that range from temporary graphics to store fixtures. With Brand Centers in Pittsburgh, PA and Portland, OR, and offices in San Francisco/Oakland, Chicago, Mexico, Germany, Brazil and China, IDL’s retail-centric approach spans from generating brand strategy to fabricating brand solutions.

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Allison Duval
@IDLWorldwide
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