Chanhassen, MN (PRWEB) September 27, 2013
Leading photo identification products retailer ID Wholesaler is pleased to announce that they have garnered the Standard of Excellence award in the Web Marketing Association’s 17th annual international WebAward competition for the second consecutive year.
Websites entered in the competition are judged against other entries in its category, and also against an overall standard of excellence. Each site receives a numeric score based on seven criteria, including site design, content, technology, innovation, interactivity, copy writing and ease of use.
“As we continue to strive to provide the best shopping experience we can for our customers, we are honored to have won the Standard of Excellence award in B2B site design,” said Jennifer Clancy, marketing manager at ID Wholesaler.
A refreshed brand definition that highlights their focus on customer service helped to guide the development of the site redesign. Fresh, innovative navigation fly-outs that include imagery and mimic category pages make navigation more shopper-focused. AJAX-based search and faceting gets shoppers to the products they’re looking for more quickly. Plus, a “sticky” header provides easy access to the tools a shopper may need at any point of their visit.
The brand refresh and site redesign were handled by ID Wholesaler’s in-house team of web designers, developers, and marketing specialists. The team of professionals is focused on growing their online presence and improving their customers’ experience.
“I am very proud to have our team’s website design efforts validated by The Web Marketing Association,” added Clancy. “While it is humbling to receive this recognition, it is also motivating to keep moving forward and evolving to ensure that we continue to provide an exceptional experience for our customers.”
About The Web Marketing Association
The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.
The Web Marketing Association is the producer of the WebAward Competition. Now in its 17th year, the WebAward program is the longest running annual website award competition dedicated to naming the best Web sites in 96 industries while setting the standard of excellence for all website development.
About ID Wholesaler
ID Wholesaler is the largest retailer of the equipment and supplies to design, print, and wear ID badges. Serving its clients with an easy-to-use website, expert service, fast delivery, and lifetime support, ID Wholesaler stocks a broad selection of ID card printers and systems, ID software, supplies, and badge accessories. To learn more about ID Wholesaler, visit http://www.IDWholesaler.com or call (800) 321-4405.