“Ife Medow is about love and taking social responsibility. I always knew the brand would have a commitment to incorporating sustainability. I was inspired to pay homage to Mother Earth in some way, which is where The Elements Collection came from."
ATLANTA, Ga. (PRWEB) March 28, 2017
Today sustainable fashion brand Ife Medow announced it will introduce its first line of sustainable bags and accessories on Kickstarter on April 11, 2017. Inspired by the earth’s four elements, The Elements collection includes handbags, gender-neutral wallets, and gender-neutral travel duffle bags.
“Ife Medow is about love and taking social responsibility. I always knew the brand would have a commitment to incorporating sustainability,” explained Ife Medow founder and creative director Toyin Ajayi. “I was inspired to pay homage to Mother Earth in some way, which is where The Elements Collection came from. The color and compositions of each bag speaks to the element and design.”
Each piece is thoughtfully crafted with the best of sustainable materials paired with quality vegan leathers. The Elements Collection uses rPET felt, jute, salmon leather, and cork—inspired by the four elements of air, water, fire, and earth. The bags also incorporate traditional African prints in the interior lining as an ode to creator Ajayi’s personal heritage. Ife Medow’s The Elements wallets, clutches, totes, and duffels also feature roomy interiors with numerous pockets for organization, interior RFID protection pockets and magnetic snap closures. The tote and duffle bag include bag feet and vegan leather interior bottom for easy cleaning.
Ife Medow furthers its commitment to sustainability with earth-friendly packaging that is recyclable, reusable, and biodegradable, as well as paper products that use recycled or plantable paper with vegetable-based inks—including hangtags that will compost and sprout into a variety of flowers, herbs, and vegetables when planted.
Visit Ife Medow’s Kickstarter page to pre-order with accessories starting at $33 and bags starting at $209. Ife Medow is scheduled to begin shipping in November 2017.
About Ife Medow
Founded in 2017 by designer and entrepreneur Toyin Ajayi, Ife Medow stitches together sustainability, luxury, and quality. The Atlanta-based company is a made-in-America brand with an African touch, designing truly unique gender-neutral bags and accessories using luxe, sustainable materials. The brand’s first collection, The Elements, paid homage to the four elements with pieces inspired by air, fire, earth, and water. To learn more about Ife Medow and access high-resolution product images, click here.