Our goal is to help ZAGG navigate that retail space with branding and targeted in-store product positioning that will attract consumers in new strategic channels.
DALLAS (PRWEB) December 18, 2014
Ignite Partnership, a leading product launch agency for national brands, today announced a partnership with ZAGG Inc, a leading mobile device and accessories company, to help support product launches that will continue to build brand awareness and drive sales. Ignite will focus on two main strategies for growing ZAGG sales, an opportunistic move into new calculated retail partnerships and an expansion of the brand’s leadership role in established consumer technology retailers.
“Mobile technology is now integrated into the daily lives of most Americans, making retail space ideal for building brand awareness and capturing market share,” said Tripp Bushnell, Owner at Ignite Partnership. “Our goal is to help ZAGG navigate that retail space with branding and targeted in-store product positioning that will attract consumers in new strategic channels.”
With a record of over 400 successful product launches, Ignite Partnership was selected by ZAGG based on the agency’s reputation for innovative work with Samsung and other national consumer brands. Best known for inventing the InvisibleShield smartphone screen protector, ZAGG is currently a leader in the mobile protection category. However, Ignite Partnership aims to expand that leadership by supporting new product launches with customized strategies in the audio and power categories.
“Ignite is the right strategic partner to strengthen the ZAGG brand and expand our retail presence,” said Petey McKnight, vice president of marketing for ZAGG. “Their expertise in the consumer electronic and mobile categories will be invaluable to further establishing ZAGG as a leader in the mobile accessories market.”
About Ignite Partnership
Ignite Partnership is the premiere product launch agency. They guide national brands to market with customized strategies and marketing communications that motivate consumers to buy in. Dallas-based Ignite has launched more than 400 products since 2008. Learn more at http://www.IgnitePartnership.com