Nucleus Medical Media Wins Silver at the 2013 Medical Marketing & Media Awards

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Groundbreaking iHeart Touch App wins Silver in the “Best Medical Digital Initiative for Consumers” Category at MM&M Awards.

Nucleus CEO and Cofounder Ron Collins says,

The interactive animations in iHeart Touch bridge the knowledge gap between patient and provider, and it’s fun and interactive, which means patients are learning while they’re enjoying the app.

iHeart Touch, the cardiology patient education app from Nucleus Medical Media, won silver in the “Best Medical Digital Initiative for Consumers” category at the 2013 Medical Marketing & Media Awards.

iHeart Touch is a free iPad app that helps patients and their families learn about the causes and treatments for coronary artery disease (CAD), the leading cause of death in the US. Featuring cinematic animations from Nucleus Medical Media, iHeart Touch demonstrates everything from the anatomy of the aorta to coronary artery bypass graft surgery (CABG) and atherosclerosis to coronary artery disease.

Along with visually stunning animations, iHeart Touch includes interactive features that allow users to share heart health information quickly and easily with friends and family. Additionally, the app provides the ability to email articles and screen shots of the animations, videos, and illustrated articles.

Judges for MM&M stated iHeart Touch was “an exceptional app” and that the “ability to interact with and customize animations is sure to lead to greater message impact and utility.”

Nucleus Medical Media CEO and Cofounder Ron Collins says iHeart Touch can help raise health literacy in the doctor’s office or at home. "The interactive animations in iHeart Touch bridge the knowledge gap between patient and provider, and it’s fun and interactive, which means patients are learning while they’re enjoying the app."

For further comment or more information about iHeart Touch, contact Bill Braswell at bbraswell(at)nucleusinc(dot)com or (800) 333-0753.

Click here to download iHeartTouch from the App Store.

About Nucleus Medical Media

Founded in 1997, Nucleus Medical Media, Inc. is an award-winning creator of medical illustrations, medical animations, and interactive multimedia for the publishing, legal, healthcare, entertainment, pharmaceutical, medical device, and academic markets. Nucleus’s clients and partners include WebMD, McGraw-Hill, Dr. Oz, EBSCO Publishing, and thousands of other businesses in new and traditional media. Nucleus employs the world’s largest team of graduate-degreed medical illustrators, and has a Medical Review Board with more than 75 physicians and nurses. For more information, visit our website: nucleusmedicalmedia.com.

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Carolyn Lyden
Nucleus Medical Media
since: 07/2009
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