IMG Academy and CoachNow Partner to Accelerate Athlete Development and Improve Communication

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IMG Academy renews its partnership with CoachNow, connecting coaches and athletes and improving reporting, analysis and development process.

IMG Academy, one of the world’s largest and most advanced multi-sport training and educational institutions, is excited to continue to deliver an unparalleled experience to their athletes and coaches with CoachNow. The partnership with CoachNow, a market leader in coaching and communication tech, began in June of 2018.

“CoachNow not only helps us train our athletes more effectively but it also dramatically improves our communication with everyone in the athlete's life,” says Scott Dean, IMG Academy Vice President and Director of Athletics. “The relationship we have with our athletes and their parents is the thing we care most about and the CoachNow team has really empowered us to deliver a higher level of service, making it a perfect partnership.”

Through CoachNow’s all in one platform, coaches at IMG Academy stay connected using communication areas called Spaces and Teams that allow for direct 1-1 coaching as well as group coaching. CoachNow’s mobile apps allow athletes to effectively have their coaches in the pocket wherever they go, increasing information retention and overall buy-in to the developmental process.

“Our digital presence with the players and staff throughout the day has taken accountability and communication to the next level within our program,” says Ryan Ward, a coach and video coordinator with the Baseball Program.

Overall, academy coaches report saving about 10-15 hours per week in post-coaching admin as reporting, communication, and analysis can be done in real time on the field or in the gym.

“IMG Academy is truly the pinnacle of multi-sport training and we couldn’t be more excited to continue to help them amplify their impact with their athletes. When you run such an advanced operation as they do, having the right combination of team and tech is crucial for success,” says Spencer Dennis, CoachNow’s founder.

For more insight on how IMGA uses CoachNow and how you can too, visit and schedule a demo now.

About IMG Academy: IMG Academy is one of the world’s largest and most advanced multi-sport training and educational institutions. IMG Academy helps countless youth, adult, collegiate and professional athletes reach their full potential in and out of sport by providing world-class teaching and coaching, tailored programs and professional facilities. Based in Bradenton, Florida, IMG Academy also serves as a training and competition venue for amateur and professional teams, a host site for a variety of events and a hub for sports performance research and innovation.

About CoachNow: World-class coaches, academies, national programs, professional, collegiate and youth teams across 60 sports in 140 countries depend on CoachNow every day to develop their athletes and run their businesses. With built-in analysis, media libraries, progress tracking and seamless communication all in one simple-to-use application, CoachNow’s mission is simple – to modernize the coaching experience while helping coaches do what they love more effectively. Find out more or follow CoachNow at or on Instagram, Facebook or Twitter.

Media Contact:

Peter Margaritis
Marketing Director

Johnny Esfeller

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