Qualtrics and iModerate Partner to Combine Qualitative and Quantitative Data, Opening the Door to Deeper Insights

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Bringing together iModerate’s qualitative expertise and the robust technology of the Qualtrics Insight Platform will allow organizations to better understand the “why” behind the “what”

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iModerate

This partnership will allow our mutual clients to benefit from the synergies of an online insight platform and in-depth, customer conversations

Qualtrics, the world’s leading enterprise insight and survey platform, and iModerate, a progressive insights agency, today announce a new partnership to allow organizations to get more powerful insights from customer feedback. Mutual clients will be able to utilize iModerate’s professionally moderated, one-on-one conversations to augment feedback obtained from Qualtrics’ best-in-class technology and insight platform.

“The partnership between Qualtrics and iModerate will combine important elements in insight gathering,” said Shane Evans, head of partnerships at Qualtrics. “Qualtrics has always allowed clients to gather robust and diverse feedback. This partnership will now allow our mutual clients to benefit from the synergies of an online insight platform and in-depth, customer conversations.”

The partnership will allow users to:

  •     Capture authentic customer language
  •     Understand context and meaning by uncovering the “why” behind decisions, opinions and behaviors
  •     Bring audiences to life with verbatims and anecdotes
  •     Refine concepts, ads and messages by unearthing emotions and perceptions
  •     Enhance tracking studies by understanding any fluctuations or inactivity
  •     Break a tie when two concepts have similar scores

“The Qualtrics Insight Platform is the go-to solution for the world’s best insight seekers. We are thrilled to be working with Qualtrics to bring together the incredible insights discovered on their platform with iModerate’s qualitative approach to help customers achieve even more,” said Jen Drolet, iModerate CEO.

To learn more about the partnership and integration please visit http://www.qualtrics.com/innovation-exchange/imoderate/

About iModerate
iModerate is a progressive insights agency that empowers clients to take decisive, proof-based action that evolves businesses and transforms brands. The company pairs powerful cognitive techniques with the latest research methods to help brands identify nuanced intelligence that revolutionizes their thinking and gives them an edge. In 12 years, iModerate has conducted over 200,000 conversations, analyzed vast amounts of consumer commentary, and helped over one-third of the Fortune 500 discover how consumers think about, characterize, experience, and discuss their brand. Follow iModerate’s team to hear insights on the blog, Twitter and LinkedIn.

About Qualtrics
Qualtrics is a rapidly growing software-as-a-service company and the provider of the world's leading enterprise insight platform. More than 8,500 enterprises worldwide, including half of the Fortune 100 and 99 of the top 100 business schools rely on Qualtrics technology. Our solutions make it fast and easy to capture customer, employee, and market insights in one place. These insights help our clients make informed, data-driven business decisions. Global enterprises, academic institutions, and government agencies use Qualtrics to collect, analyze, and act on voice of the customer, customer satisfaction, employee engagement, 360-degree reviews, brand, market, product concept, and employee feedback. To learn more, and for a free account, please visit qualtrics.com.

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Rebecca Scanlan
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