KANSAS CITY, Mo., Aug. 26, 2019 /PRNewswire-PRWeb/ -- iModules, the leader in higher education fundraising and engagement, has announced Encompass Decision Analytics, the latest innovation designed to help institutions leverage data to best support alumni and donor engagement. Using components of machine learning, along with predictive elements, Encompass Decision Analytics will highlight opportunities and provide recommended actions. As a result, institutions can more easily identify and adjust constituent engagement strategies.
This new tool will bring data to the forefront of online engagement strategies for higher education. It provides institutional data points to create deeper connections, more loyalty, and a better understanding of how groups of alumni and supporters are connected to the institution.
"These new tools will allow Encompass users to create an online journey that feels personal to their alumni and supporters, deepening their affinity to the institution and in turn, increasing engagement and elevating fundraising," said Germaine Ward, iModules vice president of product management. "We are incredibly excited to harness the power of machine learning and take alumni engagement to the next level."
iModules Engagement Metrics Dashboard is the first element of Encompass Decision Analytics and will be available to all users within the Encompass platform, making it easier for iModules customers to make data-driven decisions and focus time and resources on areas of opportunity.
The Engagement Metrics Dashboard will provide indications of how engaged a population is across various areas, including email, event attendance, online interactions, and financial support.
About iModules
Powerful technology. Inspired engagement. Lifelong relationships. More than 800 higher education institutions partner with iModules to drive larger gifts, increase event attendance and membership, and improve participation rates through data-driven, meaningful engagement. Learn more at imodules.com.
SOURCE iModules
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