KANSAS CITY, Mo., Dec. 11, 2019 /PRNewswire-PRWeb/ -- iModules, the higher education fundraising and engagement leader, announced its customers raised nearly $7.7 million on #GivingTuesday 2019, an almost 8% increase over the previous year. Additionally, iModules Encompass platform processed 31,587 gifts during the 24-hour time period and sent more than 21 million email communications.
"Seeing the innovative ways our customers use Encompass to rally their supporters is a powerful reminder that we are helping advance the mission of higher education – not just on Giving Tuesday, but every day," said Craig Heldman, president and CEO of iModules. "It was another banner year for our clients, and we are proud to continually provide the tools that propel fundraising and engagement success."
Results for #GivingTuesday across iModules U.S. customers:
- $7,656,633 gift dollars were processed through iModules Encompass platform, a 7.6% increase over 2018
- The average online gift size was $242.40, a 10% increase over 2018
- 31,587 online gifts were made throughout the day
- 16 institutions raised more than $100,000, with an average gift size of $250.20
- 71 customers raised more than $25,000
Overall, Encompass from iModules processed nearly 2% of the total incoming gift dollars of the $511 million raised in the United States on #GivingTuesday reported by GivingTuesday.org.
Since 2002, iModules has given higher education institutions the power to make more strategic, data-driven marketing decisions that foster alumni engagement and elevate giving through its Encompass platform. By enriching the alumni experience and streamlining the daily workload of school staff, Encompass ensures that the institution's brand legacy flourishes.
For more details about #GivingTuesday, visit http://www.givingtuesday.org.
About GivingTuesday
GivingTuesday is a global generosity movement unleashing the power of people and organizations to transform their communities and the world. GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past seven years, it has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.
Whether it's making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we have to those who need our help, every act of generosity counts and everyone has something to give. GivingTuesday strives to build a world in which the catalytic power of generosity is at the heart of the society we build together, unlocking dignity, opportunity and equity around the globe.
About iModules
Powerful technology. Inspired engagement. Lifelong relationships. More than 800 higher education institutions partner with iModules to drive larger gifts, increase event attendance and membership, and improve participation rates through data-driven, meaningful engagement. Learn more at http://www.imodules.com.
SOURCE iModules
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