Impact 21 Celebrates its 21st Year in Business Serving Convenience, Fuel and Specialty Retailers Across the Globe

Share Article

Impact 21 reached a significant milestone in 2019, celebrating its 21st year in business. The company was founded in 1998 by industry experts and former retailers Lesley Saitta and Lisa Stewart.


"We knew we had expertise and insight that could help the industries we worked in. Since starting out, the depth of trust our clients have given us over and over is such an honor." —Lesley Saitta, Impact 21 Chief Executive Officer

Impact 21, a global retail consulting, analytics, and services company, announced its 21st year in business. Impact 21 was established in 1998 as a privately held business, owned and operated in Lexington, KY. Founders Lesley Saitta and Lisa Stewart will share industry insights over the coming weeks on the Impact 21 blog.

Lesley Saitta, Impact 21’s Chief Executive Officer, said, “I can’t believe it has been twenty-one years already. When Lisa and I started the company, we weren’t entirely sure how it would go. We knew we had expertise and insight that could help the industries we worked in. Since starting out, the depth of trust our clients have given us over and over is such an honor. We are so grateful to our clients, our team and industry supporters for helping us reach this milestone; and, we can’t wait to see what the next twenty-one years hold.”

The company has grown significantly over the past two decades. Lesley and Lisa started the company with the goal to positively impact the convenience retail industry. Over the years, Impact 21 has helped many of its clients grow and become more successful by offering consultation and guidance that is truly unique. Since its inception, the company has broadened its expertise and expanded its offerings to other channels. Some of the industries currently served by Impact 21 include:

  • Convenience/Fuel Retailing
  • Oil Companies & Independent Refiners
  • Truck Stops and Travel Plazas
  • Foodservice
  • Specialty Retail
  • Small Format Retail
  • CPG
  • Solution Providers

The company now includes close to 40 consultants with expertise in project management, customer engagement and loyalty, business strategy, operations, and IT analysis, serving clients from around the world. In 2017, Impact 21 broadened its impact through a strategic alliance with Hanifin Loyalty, which delivers consulting, analytics, and marketing related services in the areas of loyalty marketing, payment systems, and marketing technology.

Lisa Stewart, Impact 21’s President, added “We have grown so much since Lesley and I first started the company. We are very thankful to our talented team who helped bring our vision to life. We are proud that our team has stayed so active in the industry. This has been pivotal to evolving Impact 21 and bringing new business strategies to our clients.”

Over the next several months, both Saitta and Stewart will share insider stories as well as best practices for c-stores and retailers on a variety of topics. These stories will be shared on Impact Insights, the company blog, and through social media channels.

Impact 21 looks forward to serving its clients and the industry for decades to come. The company extends its deep appreciation to all who have partnered with them over the years to help make this vision of bringing positive change a reality.

For further information regarding Impact 21, please visit or call (859) 219-3040. Connect with them on Twitter, Facebook and LinkedIn for insightful industry trends and best practices.

About Impact 21    
Impact 21 was founded in 1998 by industry experts and former retailers, Lesley Saitta and Lisa Stewart. The company is headquartered in Lexington, KY.

By offering a proven business model for integration of business and technology strategies, as well as a world class collaboration, project, and content management solutions, we position companies to drive profitability and enhance its customer’s experience.

Our experienced team of industry experts bring real-world solutions to manage and execute initiatives of all sizes and impact. We have a passion for driving business alignment for our clients and bringing thought leadership to all the industries and clients we serve.

For more information please visit or call (859) 219-3040.

About Hanifin Loyalty
Hanifin Loyalty is a strategic marketing firm specializing in improving profitability among customer and employee groups through development and execution of data-driven customer marketing strategies. Since 2006, the company has served notable brands throughout North America & Latin American markets as well as in the EU and Asia Pacific regions.

Bill Hanifin, CEO Hanifin Loyalty is also the publisher of and Co-founder of the Customer Strategy Network, a global alliance of independent CRM and loyalty marketing practitioners with membership covering 14 markets throughout the world. Bill is also a Director of the Wise Marketer Group, which publishes, known as the singular unbiased global source of news and research for customer loyalty and marketing professionals.

For more information please visit or call (954) 531-9277.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

John Centofanti
Creative Stream Marketing for Impact 21
+1 (330) 333-2738
Email >
since: 05/2011
Follow >
Impact 21
Like >
Impact 21

Visit website