Impact 21 Promotes Gabe Olives to Vice President of Emerging Technologies to Lead Tech Projects for National Retail and C-store Clients

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Olives has recently been promoted at Impact 21 from his previous role. He brings deep expertise and skills in project management, IT organization, retail automation, process management, fuel management, convenience retail leadership, technical standards and interfaces, and legislative affairs.


"It is great to have someone as talented and experienced on our team who will lead new technology initiatives for our clients." —Lesley Saitta, Impact 21 CEO

Impact 21, a retail consulting, analytics and services company, announced the promotion of Gabe Olives to Vice President of Emerging Technologies. Olives gained his extensive knowledge of technologies in both the retail and fuel businesses from his 30+ years in the convenience store industry, working with Turkey Hill and The Kroger Co. as well as serving in various state and national industry roles.

“We are so excited to announce Gabe’s promotion as VP of Emerging Technologies” said Lesley Saitta, Impact 21 CEO. “He has been a tremendous asset to us and our clients over the years. We know he will absolutely crush it in this new role. It is great to have someone as talented and experienced on our team who will lead new technology initiatives for our clients.”

Olives is a POS and payments expert in the convenience channel for technology, fuel management, legislative affairs, POS/BOS and payments. As a Principal Consultant with Impact 21, Olives applied his industry savvy to many projects. He was instrumental in leading a client through an accounting migration following the acquisition of retail sites, a refinery, and a commercial bakery/commissary. He assisted in the implementation of a multiparty logistics consolidation project for a major retailer, supported a major technology company in a successful new product introduction, and engaged in EMV planning, certification, and execution.

“I am very honored by this new promotion,” commented Olives. “It will be a new challenge for me, but one that I certainly embrace. My goal is to help the company improve and grow. Most importantly, I want to enable all of our clients to embrace technological advancements so they can continue to grow as well.”

Olives’ knowledge is an asset to the industry. Olives served on the Board of Directors of Pennsylvania Food Merchants Association and is Chairman of its Fuels Committee. He has been very active as an advocate for process improvement and technical standards, including many speaking engagements at NACS and Conexxus. Olives also served as Chairman of Conexxus in 2015 and on the Board of Directors of PCATS for many years and as its Chairman in 2009. In 2010, he was honored by CSN magazine as the Top Tech Executive of the Year.

Olives’ background spans many aspects of the industry, including operations, marketing, and construction during his first ten years in convenience. He served as a senior executive at Turkey Hill Minit Markets, a best in class IT organization and division of the Kroger Company. While there, he was responsible for petroleum marketing and information technology. A self-described marketer with a passion for technology, Olives advanced Turkey Hill’s processes to support all aspects of retail automation and guided the organization through the transition to a private branded fuel operator. Additionally, he served in legislative affairs and in a senior position with Rutter’s for petroleum marketing. Over the years, he has worked closely with numerous solution providers in the convenience channel as either a retailer or as the only two-time Chairman of Conexxus formerly known as PCATS.

For more information please visit or call (859) 219-3040.

About Impact 21
Impact 21 was founded in 1998 by industry experts and former retailers, Lesley Saitta and Lisa Stewart. The company is headquartered in Lexington, KY.

By offering a proven business model for integration of business and technology strategies, as well as a world class collaboration, project, and content management solution, we position companies to drive profitability and enhance their customer’s experience.

Our experienced team of industry experts bring real-world solutions to manage and execute initiatives of all sizes and impact. We have a passion for driving business alignment for our clients and bringing thought leadership to all the industries and clients we serve.


Impact 21 Press Contact
John Centofanti
Creative Stream Marketing for Impact 21
Phone: +1 (330) 333-2738

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Creative Stream Marketing for Impact 21
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