Having worked on more than 50 complex fleet rebranding projects involving over 225,000 vehicles, we wanted to educate corporate executives on rebranding best practices.
Denver, CO (PRWEB) January 26, 2015
Implementix, a nationwide rebranding company, walks corporations through its proven nine-step rebranding process in “The Art and Science of Fleet Rebranding.”
“Having worked on more than 50 complex fleet rebranding projects involving over 225,000 vehicles, we wanted to educate corporate executives on rebranding best practices. Our proven nine-step process shows what it takes to complete a national fleet vehicle rebranding project quickly and cost-effectively without disrupting customer service,” said Scott McLean, CEO of Implementix.”
Time is of the essence when rebranding fleet vehicles, especially after a merger or acquisition. Customers and employees expect to see company vehicles with the correct name and logo on them.
The nine-step fleet rebranding process starts with an assessment phase, where all vehicles are cataloged by type, location, body color, current branding and other details required to accurately predict budgets and timelines. Subsequent phases include project planning, value engineering to standardize vehicle graphics to leverage economies of scale, logistics and scheduling, removal of old vehicle graphics and installation of new graphics. To download the The Art and Science of Fleet Rebranding document, visit the Resources section of the Implementix website.
To learn more about Implementix’s fleet rebranding expertise in specific industries, including banking, energy and utilities, food and beverage, healthcare, hospitality and telecommunications, visit the Markets section of the Implementix website or contact the company at 1.888.831.2536 to schedule a complementary phone consultation.
Implementix is a nationwide rebranding company that streamlines complex brand implementation projects to help corporations complete brand rollouts on time and on budget. Whether launching a new brand or rebranding after a merger or acquisition, Implementix provides project management services, ensuring the new brand identity looks professional in the marketplace. The Denver-based company works with national, regional and local companies in industries such as hospitality, telecommunications and cable/satellite, healthcare, financial services, food and beverage, and energy. To learn more about Implementix, visit http://www.implement-ix.com.