Implementix Hired by ORR Corporation for Fleet Vehicle Brand Implementation

Share Article

Implementix was hired to complete a nationwide rebranding project involving fleet vehicles for ORR Corporation's two subsidiaries, ORR Protection Systems and ORR Safety.

Implementix - ORR Van - Before and After New Branding

Since ORR has locations around the country, we needed brand implementation specialists that could handle a nationwide rebranding project.

Implementix was recently hired by ORR Corporation to implement a brand identity refresh on vehicles for two of its subsidiaries, ORR Protection Systems and ORR Safety.

The brand implementation project includes rebranding ORR fleet vehicles in locations throughout the United States. “Since ORR has locations around the country, we needed brand implementation specialists that could handle a nationwide rebranding project. Implementix was the perfect choice,” said Mike Casper, vice president of operations for ORR Protection Systems.

Implementix uses its proven four-step process, ix Brand Implementation Management, to ensure the ORR rebranding project is completed quickly and cost-effectively. The steps include:

  • Assessment: Identify and catalogue ORR's fleet vehicles located in over 100 cities throughout the United States, including vehicle specifications, usage and photos.
  • Value Engineering: Develop standardized vehicle graphics kits with the updated brand identity to ensure the project stays on time and on budget.
  • Conversion: Schedule the conversion from old brand identity to new brand identity on fleet vehicles without disrupting day-to-day operations. Conversion of ORR Protection Systems' vehicles completed in February, 2015. Conversion of ORR Safety's vehicles scheduled for the spring of 2015.
  • Automation: To ensure newly purchased vehicles receive up-to-date branding, automated ordering system put into place for use by ORR Corporation and its vehicle suppliers.

“We’re thrilled ORR choose Implementix for its fleet rebranding project. ORR’s safety and protection products are used by companies around the country,” said Scott McLean, chief executive officer of Implementix.

About ORR Protection Systems
Since 1971, ORR has grown to be the nation’s largest privately owned safety and fire protection company in the country. Some of the largest and most successful companies in the world trust ORR to protect their mission critical business processes from failure due to fire. In fact, over 65 percent of the Fortune 100 companies use ORR. For more information, visit http://www.orrprotection.com

About ORR Safety
ORR Safety is America's largest family owned safety distributor representing over 600 industry-leading manufacturers. We provide equipment and services for all aspects of Industrial Safety, Occupational Health, Industrial Hygiene, and Fire Protection. For more information, visit http://www.orrsafety.com

About Implementix
Implementix is a nationwide rebranding company that streamlines complex brand implementation projects to help corporations complete brand rollouts on time and on budget. Whether launching a new brand or rebranding after a merger or acquisition, Implementix provides project management services, ensuring the new brand identity looks professional in the marketplace. The Denver-based company works with national, regional and local companies in industries such as hospitality, telecommunications and cable/satellite, healthcare, financial services, food and beverage, and energy. To learn more about Implementix, visit http://www.implement-ix.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Scott McLean
Implementix
+1 (800) 433-2257
Email >
Visit website