By gathering and analyzing data prior to the brand rollout, corporations can lower overall rebranding costs on thousands of touchpoints.
Denver, CO (PRWEB) July 28, 2014
Implementix added a new signage module to its brand management software, ix Technology Solutions.
The new module was created specifically to facilitate the rebranding of interior and exterior signage. During the Assessment phase of the four-step brand implementation process, the new module allows Implementix to capture detailed and precise measurements of existing signage, its fabrication, the surrounding surface, how the signage is mounted, and all other elements required to ensure signs with the new brand conform to local signage codes.
Implementix also takes detailed photos of existing signage from various angles to understand visibility issues and determine whether the current sign should be replaced, removed, or enhanced. In many cases, brand visibility can be enhanced while maximizing use of the signage budget.
Using data collected and stored in the brand management software, standardized processes are developed to create brand compliant signs and obtain volume discounts from high-quality sign fabrication companies. The Assessment phase also increases the speed of the rebranding by eliminating the need for separate site assessments by multiple sign companies in order to obtain their bids.
“Our corporate clients find it cost effective to have Implementix assess signage, vehicles and other branded physical touchpoints up front, and the new signage module takes our Assessment process to the next level,” said Scott McLean, CEO of Implementix. “By gathering and analyzing data prior to the brand rollout, corporations can lower overall rebranding costs on thousands of touchpoints.”
Implementix is a nationwide rebranding company that streamlines complex brand implementation projects to help corporations complete brand rollouts on time and on budget. Whether launching a new brand or rebranding after a merger or acquisition, Implementix provides project management services, ensuring the new brand identity looks professional in the marketplace. The Denver-based company works with national, regional and local companies in industries such as hospitality, telecommunications and cable/satellite, healthcare, financial services, food and beverage, and energy. To learn more about Implementix, visit http://www.implement-ix.com.