DANVERS, Mass., Oct. 30, 2018 /PRNewswire-PRWeb/ -- Payway®, an integrated payment processing solution, announced today that ImpreMedia, a leader in Hispanic content, insights and marketing, has selected Payway to help move its payment business into the cloud.
ImpreMedia is a portfolio of influential multimedia brands that reaches 15 highly engaged, multi-generational Hispanic markets across the U.S. The news organization recently evaluated its credit card processing approach —assessing everything from recurring subscription payments for its publications to reviewing the most cost-effective merchant account services to support all of its business operations, including online payments.
ImpreMedia wanted to move from a batch solution that wasn't web-based to a cloud-based solution that would deliver PCI Compliance, simplicity and lower costs; and it wanted to integrate with its advertising system, circulation and digital subscriptions too.
"The transition to Payway's cloud solution was effortless, with 24/7 technical support that was quick to respond and resolve," says Carol Rodas, accounts receivable manager for ImpreMedia. "We have been extremely happy with the integration, which includes our advertising system, circulation and digital subscriptions."
ImpreMedia has a 20-year history with Payway, utilizing its legacy systems. The news outlet wanted to continue its long-standing relationship with Payway as it moved its business towards a cloud-based gateway and merchant service solution. As a result, ImpreMedia has benefited from the ease and assurance of recurring billing through Payway's payment gateway, they have more competitive fees and an improved risk profile that has helped improve their bottom line.
"It was a big step for ImpreMedia to move its operations to the cloud. The organization wanted a system and solution that would be hassle free and provide them with the reliability, security and convenience of the cloud," said Daniel Nadeau, co-owner, Payway. "Going to the cloud allowed ImpreMedia to set up different levels of access and create different restrictions for employees based on job title, level and division. It made reporting more intuitive and provided the ability to quickly reconcile issues such as bank deposits."
Payway also conducted an analysis of ImpreMedia's merchant account to determine where they could save money.
"Payway's cost-free analysis compared our current rates and showed us how we could reduce our fees by reducing our non-PIN debit transactions to a lower interchange cost. That adjustment alone saved us $12,000 annually," added Rodas. "Using an Independent Software Vendor (ISV), for ImpreMedia's payment processing has just made good business sense for our business and our customers too."
Beyond improving ImpreMedia's recurring merchant costs, the payment solution has also helped improve the company's risk position as Payway assisted the company in lowering its risk by defining the types of transactions being processed.
"We are excited to be able to continue our strong relationship with ImpreMedia and help provide them with significant savings on their credit card processing, while providing guidance on how they can improve operations," said David Fabrizio, co-owner, Payway. "We make sure that our customers don't miss out on a payment — or revenue — opportunity, and they can grow their business."
About ImpreMedia
With a rich history of serving the Latino community, ImpreMedia operates La Opinión in Los Ángeles, the nation's #1 Spanish-language daily newspaper; El Diario newspaper in New York, which just recently celebrated its 100 years in business; La Raza in Chicago; La Opinión de La Bahía in San Francisco; and La Prensa in Orlando.
About Payway
Payway is an integrated payment processing solution developed by Edgil Associates, a privately owned, Level 1 Service Provider in the payment card industry.
The Payway team built our user-friendly payment gateway and merchant services solution to be responsive to the needs of merchants who operate a recurring payment business model, like the many publishing companies we have served since 1984.
To learn how you can save on payment processing, call us at 1 800.457.9932, or, visit http://www.paywaycomplete.com.
SOURCE Edgil Associates, Inc
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