Book Shares Improvisational Techniques to Nurture the Ability to Innovate and Drive Change

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Best-selling author and CEO of ImprovEdge, Karen Hough, shows business leaders how to effectively embrace change and innovate by using improvisation techniques, so they and their companies thrive amidst the fast-pace of business.

Karen Hough, CEO of ImprovEdge

Karen Hough, CEO of ImprovEdge

"The ability to create, think on your feet, manage change and collaborate has never been more critical for corporations and professionals than it is now – a time of relentless change and unexpected events."

A new book from an award-winning, best-selling author helps business leaders and corporate teams to effectively embrace change and innovate, so they and their companies not only survive, but thrive amidst the fast-pace of business.

In Go With It, Embrace the Unexpected to Drive Change, ($17.95, ATD Press, October 2017) author and CEO of ImprovEdge, Karen Hough, taps into her 20 years of hands-on corporate training and improvisational acting to share how corporate leaders and individuals can manage change and innovate by using techniques from the improvisational stage.

This timely book doesn’t just explain why it’s important to embrace change. It shares the improv tools and techniques that can be used to embrace change in a way that will allow individuals to be flexible, creative, and work with teams to come up with some of the best ideas they’ve ever had. The book is filled with stories from various industries including technology, pharmaceutical, medical, and others.

In Go With It, Embrace the Unexpected to Drive Change, Hough offers case studies, improv games, instructions and even cartoons that will help business innovators to:

  • Prepare yourself, your team, and your environment for creativity and innovation
  • Play in the moment which increases listening skills, true brainstorming, and collaboration
  • Think upside down to get beyond the obvious answers
  • Move away from old patterns of thought and action so new ideas can emerge
  • Be more flexible, adaptable and innovative no matter what the issue

“Anyone can learn to be more creative and innovative. It just takes flexibility, humor, and focus – and that’s improv,” said Hough. “The moment you learn to improvise is the moment anything becomes possible. The ability to create, think on your feet, manage change and collaborate has never been more critical for corporations and professionals than it is now – a time of relentless change and unexpected events.”

Karen Hough is founder and CEO of ImprovEdge, which helps companies transform behavior through interactive training. After graduating from Yale University and La Sorbonne, Paris IV, she trained and performed with Chicago’s legendary Second City improvisational theater troupe and had a career in radio, TV, and film. She went on to have a successful career as an executive in network engineering before she became an entrepreneur, international keynote speaker, and author. Karen received the Stevie Silver International Award for Most Innovative Company of the Year, as well as the Athena PowerLink Award for Outstanding Woman-Owned Business. With a presence in five cities, ImprovEdge’s client list includes ESPN, Coach, Nationwide Insurance, JPMorganChase, Cardinal Health, AstraZeneca, and JonesDay. Her other bestselling books include The Improvisation Edge: Secrets to Building Trust Radical Collaboration at Work, and Be the Best Bad Presenter Ever: Break the Rules, Make Mistakes and Win Them Over.

Go With It, Embrace the Unexpected to Drive Change ($17.95, 100 pages, paperback, ISBN 9781562865719,) is available at Amazon.com and at neighborhood booksellers. For more information, please visit https://www.improvedge.com/products.

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