Inaugural Global Audiovisual Technology Forum Held at World Film Industry Conference in Los Angeles

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Subject matter experts discussed the impact of technological change to the industry, and the challenges and opportunities brought by technology to help the film and television industry reach a high-quality and sustainable development in the future.

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One of the reasons why the Chinese film industry has been developing rapidly in recent years is the emphasis on research and application of film technology.

Hundreds of guests worldwide attended the Global Audiovisual Technology Forum at the first World Film Industry Conference held in Los Angeles to discuss the impact of technological change to the industry. Highly esteemed panelists discussed audio-visual integrations in the film and television industry, broadening the boundaries for film art creation through digital technology, and presenting artists’ unconstrained imaginations on the screen.

Zhenying Liu, secretary-general of the Science and Technology Promotion Center of the World Film Industry Conference, talked about the background and the establishment process of the forum.

“One of the reasons why the Chinese film industry has been developing rapidly in recent years is the emphasis on research and application of film technology. In my opinion, the industry relies on technology to transform, optimize, and better adapt to the current development. The technology development allows film practitioners to release from simple and repetitive work and engage in more creative work," said Liu.

Liu also shared an example from China. In 2019, China's first CINITY system landed in a theater in Shanghai, innovatively integrating the technology of 4K, 3D, high brightness, high frame rate, high dynamic range, wide color gamut, and immersive sound, breaking the technical barrier from the projection end, and has become the top technology format in the field of film projection in the world. In 2022, China's self-developed domestic LED 2K/4K movie projection system has received the DCI certification, enabling the Chinese film industry to reach a higher step in the development of movie display system. The achievement is also a milestone for promoting independent innovation of movie projection technology and projecting movies at a lower cost in the future.

The Global Audiovisual Technology Forum started with an interesting question from the host: "Before we start the discussion, is there anyone who can share with us one or two great stories about technology from your past professional experience?"

Bill Hilary, a British producer who once served as the president of the BBC, has more than 30 years of experience in audio-visual program production. He and his team have produced many influential programs, such as "The Real CSI ", " Lonely Planet", and "South Park". He talked about his production experiences and mentioned the streaming media today. He thought that the emergence of digital cameras has greatly changed the film industry. Clearly, the transformation is from film to video. He also mentioned that digital architecture gives more people the opportunity to create videos. Hilary suggested that different types of content are available to everyone: “The second thing, I think it happened more recently, I use it for streaming but I use digital to transmit information and contact streaming, people need you to think about the impact, but you can get your content there and you the creative, your artistic life, there are so many different ways now, and I think that's changed the industry a lot.”

“African films have also entered a new window period where opportunities and challenges coexist. Accelerating the development of technological innovation is necessary. In general, African film technology is still relatively backward with no advantage in film technology. Improving the use of 5G, 120 frames, Real-time 3D glasses-free system and other latest technology is urgent,” said world-renowned musician Gordon Williams, who has won seven Grammys.

The host of the forum, Dr. Allen Yang, executive director of the FHL VIVE Augmented Reality Center of the EECS Department of the University of California, Berkeley, has been doing research on artificial intelligence and the metaverse. He mentioned that metaverse is a hot topic around the world in recent years. A series of concepts related to the metaverse, such as artificial intelligence, virtual engine, blockchain, 5G, VR, AR, and human-computer fusion intelligence, promote the integration of technology and art and the integration of human networks and computer networks, and have critical impact to the future movie creation and industrial construction. Other guests also share their opinions on this topic during the forum.

Frederico Lapenda, the cultural ambassador of the President of Brazil, has served as the chairman of the jury of the Beverly Hills Film Festival for many years and participated in the production of many films and live TV programs. He mentioned that in metaverse, the relationship between the audience and the movies will transform from one-way passive acceptance towards cross-interaction, and even real-time cross-interaction. Metaverse can make the interactive relationship between the real world and the virtual world more complex, and bring more possibilities for content creation .

"These new fields and new industries will bring unlimited business opportunities in the future and extend the industrial chain. Utilizing the power of Aollywood in Asia and Hollywood in the United States to find a suitable path for breakthrough and innovation is possible," Dr. Yang said.

Haige Wang, founder and chairman of the World Film Industry Conference, mentioned during an interview: "The metaverse has brought us unlimited imagination. Technology will break the geographical limitations and bring movies from Hollywood and all over the world to one culture in the metaverse in the future."

The first World Film Industry Conference was held in Santa Monica, Los Angeles in December 2022, attracting filmmakers around the world to attend. The Global Audiovisual Technology Forum is one of the core forums of the World Film Industry Conference, establishing the value of openness, cooperation and inclusiveness.

About World Film Industry Conference:
The two-day conference includes the opening and closing ceremonies, the Global Film Academy Dean Forum, the Global Film Producer Forum, the Global China-US Cultural Industry Summit, the first Aollywood Five Continents Film Festival "Golden Leah Award" announcement conference, and the Global Film The establishment of industry associations.

The World Film Industry Conference is co-hosted by the Aollywood Film Workers Association and Lansion Media USA, co-organized by the American-Chinese Friendship Association, and supported by the Aolai Yipin. The theme of the conference is "From Hollywood to Aollywood, Dialogue Across the Pacific". The conference strives to find a path for the global film industry to recover in the post-epidemic era, and to promote world film exchanges and cooperation. The conference brought approximately 300 film experts as well as more than 200 guests from around the world. They all share the same goal of improving the situation of film industry in the world. The summit of leaders of 18 countries, the Chairman Forum of the World Film Festival and the Global Forum of Mayors, which were originally held simultaneously in Macau, have been scheduled for March 30-31, 2023.

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