Modular technology is the best method of implementing a reward program that acts as a sophisticated, comprehensive and complex marketing tool, while remaining cost-effective.
Atlanta, Georgia (PRWEB) October 29, 2015
In his new article, “Tapping Smarter Rewards Programs,” incentives expert Steve Damerow highlights the technological innovations that have boosted reward programs’ relevancy to business-to-business (B2B) industries. The article was published in Modern Builder and Design magazine’s September/October issue and is available both online and in print.
Reward programs, although they have a high potential to motivate building sales channel partners to move and promote products, have traditionally been cumbersome to administrate. Particularly in sales channels, in which associates are often scattered across various regions, delays in information exchange and reward redemption were inevitable. Damerow’s article focuses on how modern, online technology has transformed reward programs into useful, multi-functional tools for building sales channels.
“Modular technology is the best method of implementing a reward program that acts as a sophisticated, comprehensive and complex marketing tool, while remaining cost-effective,” Damerow says. Modular, pre-programmed reward program features can be ‘switched on’ or deactivated on an á la carte basis so that channel-based businesses can selectively implement the tools most relevant to their sales and marketing strategies.
Syncing online reward programs with mobile applications further enhances their user-friendliness for on-the-go building industry partners. “Instant mobile access means that contractors, dealers and other partners can rely on being able to access the manufacturer whenever necessary,” Damerow says. “They can check inventory, submit claims and get issues resolved at any time.”
By choosing specific reward program modules and taking advantage of mobile technology, building supply chain partners can deliver reward programs in a cost-effective and engaging way to establish positive, trusting relationships with their program participants.
About Incentive Solutions
Incentive Solutions, Inc. was founded in 1994 and is based in Atlanta, GA. Part of The ISI Group, consisting of Incentive Solutions, Loyaltyworks and Travel Solutions, Incentive Solutions offers online rewards, travel incentives and debit card reward programs. Since its creation, Incentive Solutions has been an innovator in the incentive industry by utilizing emerging online technologies that help companies increase sales, engage and motivate employees, encourage customer loyalty, create positive work environments, and enrich sales channel relationships.
2299 Perimeter Park Drive, Suite 150
Atlanta GA 30341