Incentive Magazine Announces the Release of Incentive Solutions’ New Incentive Program E-Book

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Atlanta-based Incentive Company releases comprehensive guide for strategic incentive program structure, management, and marketing.

The BthruB Incentive Program Playbook
The BthruB Incentive Program Playbook provides business leaders a step-by-step guide for structuring their incentive program to achieve their objectives, with insights and actionable advice for every stage of the program lifecycle.

First announced in Incentive Magazine, Incentive Solutions – an Atlanta-based loyalty program provider – has released a definitive guide on how to design and manage successful incentive programs. Available as a complimentary e-book, The BthruB Incentive Program Playbook provides business leaders a step-by-step guide for structuring their incentive program to achieve their objectives, with insights and actionable advice for every stage of the program lifecycle.

Divided into four chapters, The BthruB Incentive Program Playbook includes sections on determining objectives, monitoring KPIs, structuring budget, identifying target audience, selecting rewards, choosing incentive software, and designing effective incentive marketing campaigns.

The e-book was inspired on a presentation Incentive Solutions gave in front of select business leaders at their BthruB Leadership Conference in 2018. “BthruB is a term we created to reflect the evolving sales channel, where businesses rely on partnerships with other businesses to facilitate their growth,” says Incentive Solutions President and CEO Mark Herbert. “We knew this information was something we wanted to make available to the public. Whether businesses are trying to influence channel partners, drive customer loyalty, or motivate employees, it’s important for them to understand the tools they have at their disposal.”

With digital transformation, increased reliance on business intelligence, and changing buyer demographics, Mark Herbert anticipates that companies will become increasingly reliant on incentive programs to advance and inform their sales and marketing strategies. “One of the unique things about The BthruB Incentive Program Playbook is that it lays out a strategic vision of a modern incentive program that goes far beyond rewards. Today's incentive programs are data-driven and come equipped with software to help businesses collect new data points at every stage of their supply chain.”

To download a free copy of the e-book, please visit: https://www.incentivesolutions.com/incentive-program-ebook/

About Incentive Solutions

Incentive Solutions, Inc., founded in 1994 and based in Atlanta, GA, offers online rewards, travel incentives, and gift card rewards. From the beginning, ISI has focused on delivering more than just reward fulfillment, setting out to innovate the incentive industry by utilizing and developing emerging online technologies. Acting as valued partner and trusted advisor to clients, ISI helps organizations increase sales, motivate employees, build customer loyalty, create positive work environments, and improve channel sales relationships. For more information, visit http://www.incentivesolutions.com.

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Nichole Gunn

Will Erbele
@Incentive_Sols
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