The Performance Group (TPG) Sees Corporate Incentive Travel on the Rise

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Corporate sales incentive award trips are back in full swing as companies work hard to retain top talent. When looking for a location that has good airlift, fun activities, and a high safety ranking, Australia remains high on the list.

Companies are beginning to worry about sales leaders seeking new opportunities.

Deb Parsons, President of TPG, recently attended a Thought Leadership Workshop put on by Tourism Australia. The conference took place in Southern California where, for two days, industry authorities gathered to discuss what business leaders looked for when choosing a corporate event destination. While there were several determining factors, one thing became clear and that was the need for sales incentive trips as a way to promote company loyalty. “All workshop participants were feeling the effects of the job market recovery. Companies are beginning to worry about sales leaders seeking new opportunities,” Deb explained. “When the economy went flat, companies pulled back on travel and salary increases. Now competitors are trying to lure away excellent employees by offering attractive packages which include sales incentives.”    

Participants in the workshop also agreed that travel safety remains a concern. While “the world is a dangerous place” may be an overhyped perception, the desire to mitigate risk plays a major part in any CEO’s decision-making process. Leaders want their sales achievers and their guests to feel comfortable on their once-in-a-lifetime award trip, especially if they’re leaving small children at home.

Deb concluded by adding her thoughts on Australia’s unbeatable venues and service levels. “At TPG, we design sales incentives as unforgettable experiences,” she said, “and the venues and can-do attitude of the Aussies make it possible to pull out all the stops and execute flawlessly.”

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Stuart Patton
The Performance Group
+1 (510) 923-7169
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