Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

10 Tips to Engage Survey Takers for a Higher Response Rate
  • USA - English


News provided by

SoGoSurvey

Aug 01, 2013, 05:00 ET

Share this article

Share toX

Share this article

Share toX


Herndon, VA (PRWEB) August 01, 2013 -- SoGoSurvey, a leading provider of online survey software and a recognized expert in survey methodology, shows organizations how to increase survey response rates to ensure their results are representative of the population, whether it's employees, customers, or patients.

We help our clients take advantage of best practices for improving survey participation.

Post this

“Executives are taking surveys seriously now as a way to achieve customer loyalty and a high-performance work culture. Companies spend a lot of time on these surveys, and they are useless if response rates are low,” said Haris Azmi, chief marketing officer of SoGoSurvey. “We help our clients take advantage of best practices for improving survey participation.”

1. Keep the survey short
If you have demographic data about respondents, don’t make them enter it again. Pre-populate known data to make the survey experience fast. Also, don’t try to tackle too many topics; keep the survey to 3 to 12 questions. And make the questions and answer choices short.

2. Only include relevant questions
To ensure questions are relevant, clearly define your goals and target audience. Also use branching functionality to route respondents around irrelevant questions to make the survey experience shorter.

3. Keep email subject lines short and descriptive
To immediately grab attention, don’t use a dull subject line such as “We want your feedback.” The subject line should clearly indicate what’s inside the email, such as “Short Satisfaction Survey from JJ’s Landscaping.” Keep subject lines to 50 characters or less. Avoid using hype, all caps, or exclamation marks. Also avoid the words “help,” “reminder,” and “free.” Those equal “ignore.”

3. Craft the email invitation carefully and keep it short
Keep your email invitation concise: state the purpose of the survey, why it’s important to participate, and the estimated time for completion. Depending on the survey, also include your privacy policy and reassurances regarding data security and anonymity (e.g., an employee engagement survey).

4. Send surveys at the right time and follow up with reminders
Generally, the best time to send email invitations is midweek in the afternoon; however, this depends on your audience. Send reminders to those who haven’t responded, but don’t send more than two reminders.

5. Brand and personalize the survey and invitation
A personal touch generates a higher response rate. Personalize the invitation with the receiver’s name, company, city, etc. Also brand the invitation and survey with the look-and-feel of your organization’s website and logo. To further personalize your survey, pipe a respondent’s answer into subsequent questions.

6. Offer multiple ways to access the survey
Reach respondents where they spend time—on Facebook and Twitter, as well as on your website.

8. Offer meaningful incentives
Research shows that small incentives such as coupons are not effective. Instead, offer to share the survey results and explain how the feedback will impact your organization’s decisions.

9. Send a test survey
Send test invitations to yourself or a group of colleagues. Meet with the test group to see if they encountered any issues, how long it took to complete the survey, and if the invitation, questions, or flow of the survey needs to be changed.

10. Don’t send the same survey twice
Try using different subject lines, content, branding, and timing to see what is most effective. When you try something different, monitor any changes in the response rate and compare them with previous surveys.

All these best practices ensure a high response rate so organizations can make accurate generalizations about responses. However, one of the very best practices is to follow up and tell your audience how you used their responses. Respondents are much more likely to take your survey the next time if they know you actually acted on the feedback they provided.

To find out more about how SoGoSurvey can boost your response rates, visit http://www.sogosurvey.com.

About SoGoSurvey-
SoGoSurvey is the challenger, plugging the galactic gap between low-end, out-of-date survey software and the overpriced products at the high end. Fueled with the power of an enterprise solution, SoGoSurvey is affordable, easy-to-use and flexible. It goes beyond data collection with action-driven analytics that optimize work-flow, reports, event-alerts, and decision-making. SoGoSurvey is all about giving survey makers and takers a rock-solid, professional experience. When users discover what SoGoSurvey offers, they do back-flips. SoGoSurvey's customers are individuals and small to mid-sized businesses, right up to Fortune 500 companies. SoGoSurvey's founders have been recognized experts and visionaries in the field of data-driven decision-making for over a decade. http://www.sogosurvey.com

Patti Frasier, SoGoSurvey, http://www.sogosurvey.com, +1 (703) 542-9633, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.