Independent Research Firm Names Mirum a “Strong Performer” in 2018 Report for Digital Experience Agencies
NEW YORK (PRWEB) November 07, 2018 -- Mirum is proud to announce that it’s been named a Strong Performer in The Forrester Wave™: Midsize Digital Experience Agencies, Q4 2018 Report.
The 2018 Forrester report noted Mirum’s global presence, pointing out Mirum’s collaboration and development tools to connect teams across its network. Mirum also received the highest scores possible in customer-experience strategy services, content services, analytics services, marketing services, digital experience technology services, and digital experience headcount criteria.
“As a globally distributed organization, Mirum uses collaboration and development tools to work across regional boundaries. Compared with other vendors we evaluated, Mirum has higher adoption and quality of experience strategy, content, analytics, marketing, and technology services.”
For the Forrester Wave Report, Forrester researches, analyzes, and scores 12 of the best midsize digital experience agencies, showing how each provider measures up to help application development and delivery professionals make the right choices.
Mirum was one of only 12 agencies asked to participate in the report.
“Being named a Strong Performer is a great accomplishment for our agency, and we believe shows how we’re on our way to Leader status,” said Dan Khabie, Global CEO of Mirum. “We’re continuing to expand our global presence and build our brand, so I’m pleased how the report pointed out the tools and processes we’ve implemented to bring our global teams closer together and strengthen our borderless agency, as well as our expertise in content, analytics, and creating the kind of digital experiences that our clients want.”
Mirum has implemented advanced collaboration tools to break down the walls between agency and client and bring global teams closer together. These platforms include HIVE, Mirum’s project-management and resource-management tool; Pangaea, for internal Artificial Intelligence; Atlassian, for consistent delivery of work; and Make Mirum, a global onboarding tool and virtual experience for employees.
Mirum was one of four WPP agencies recently named to Shell’s Agency of the Future roster, and their clients also include Nokia, Qualcomm, Nextel, and Franklin Templeton Investments.
“Our world-class talent and tools allow us be really smart with clients,” says John Baker, Mirum CMO. “So when we talk to them we can add value, learn what keeps them up at night, and help them achieve their key objectives. As agencies are continually challenged to justify their existence, this report shows why what Mirum does is critical to help our clients grow their business, now and in the future.”
The Forrester Wave Report is available to Forrester subscribers or for purchase here.
ABOUT MIRUM
Mirum is a borderless agency of over 2500 digital savants, storytellers, makers and relentlessly curious minds who are united by an uncommon drive to make what’s next. Active in 25 countries, we work across our global network of expertise to transform business, design innovative digital experiences and activate commerce at a global and local level. Mirum is part of the J. Walter Thompson Company and the WPP Network. Visit mirumagency.com for more information.
John Baker, Mirum, 212-210-6846, [email protected]
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