RaeLynn’s Boutique on Track for Record-Breaking Homecoming Sales

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Formal homecoming dances increase dress sales at Midwest boutique.

RaeLynns Boutique Homecoming Dresses in Indianapolis

RaeLynns Boutique's New Homecoming Dresses

We carry the top designer dresses in formalwear, but also have gowns at affordable price points that don’t break the bank

Formal homecoming dances are becoming more popular across the Midwest as noted by the dramatic increase of designer dress sales at RaeLynn’s Boutique.

Sales have almost doubled since the 2012 fall homecoming season, according to the boutique’s owner, Alison McDaniel.

“Several schools in our area have decided to make homecoming a formal fall event instead of having the dance right after the football game,” McDaniel said. “It’s becoming a huge event that some schools consider it more important than prom, so girls are looking for designer dresses.”

Since sales have doubled, so has the inventory at RaeLynn’s Boutique. In its fifth year of business, the social occasion retailer has ordered over 120 homecoming styles.

“In my first year of business I think we had 15 short formal dresses on our sales floor,” McDaniel said. “The demand for these cocktail dresses has increased for multiple events and so has our inventory.”

The boutique carries homecoming designer dresses from Blush Prom, Mori Lee, and Faviana. RaeLynn’s also brought in several designers with dresses at lower price points.

“We carry the top designer dresses in formal wear, but also have gowns at affordable price points that don’t break the bank,” McDaniel said. “It’s important that we cater to the needs of all our customers with a wide range of prices.”

The boutique will continue to build their homecoming inventory yearly as the demand of dresses continues for this fall event.

To view a selection of their current inventory, visit their website at http://www.raelynns.com/shop.

About RaeLynn's Boutique:

RaeLynn’s Boutique is the largest social occasion dress boutique in Indianapolis, Indiana. RaeLynn’s Boutique offers all of the top dress designers such as Sherri Hill, Jovani, Faviana, Blush Prom, Tony Bowls, Mac Duggal, Mori Lee and more. Providing accessories, prom tuxedo rentals and even layaway, RaeLynn’s Boutique in Indianapolis is a one-stop shop for social occasion needs. RaeLynn’s is located on the south side of Indianapolis, Indiana, in Greenwood, conveniently south of the Greenwood Park Mall, behind Kohls, on Fry Road, between US 31 and Madison Ave.

RaeLynn's Boutique - Prom Dresses & Tuxedos
455 Greenwood Park Drive South
Greenwood, IN 46142
(317) 889-7766

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Alison McDaniel
since: 12/2008
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RaeLynn's Prom & Social Occasion Boutique
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