Industrial & Institutional Cleaning Chemicals Industry 2018 Forecasts in New Research Report at

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US demand to grow 3+% annually through 2018
Demand for industrial and institutional (I&I) cleaning chemicals in the US is forecast to rise more than three percent per annum through 2018. Accelerating growth will reflect a strengthening economy with nearly every market expanding at a pace exceeding that of the 2008- 2013 period. While economic growth will provide the foundation for rising demand, infection-related health concerns will drive some of the fastest advances, particularly for disinfectants and sanitizers, in the food and beverage processing industry and in healthcare facilities.

Manufacturing market to see fastest volume growth
Manufacturing will experience the strongest growth in cleaning chemical demand, principally reflecting growing consumption in the food and beverage processing industry. Ongoing concerns about widely publicized food borne illness outbreaks, coupled with a healthy industry recovery, will continue to support increased product usage rates. In addition, growth in manufacturing cleaning chemical consumption will be supported by gains in other industries, such as fabricated metal processing and machinery production.

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In the institutional market, gains in cleaning chemical demand will reflect efforts by the health care industry to reduce the incidence rates of facility acquired infections, especially from multiply resistant bacteria for which there are few treatment options. Sales of health care cleaning chemicals will also be supported by the aging of the population, which will lead to higher health care facility visitation rates. However, tight government budgets will limit faster increases within the institutional market, as will a challenging environment for educational institutions.

Commercial market to exhibit highest value gains
The commercial segment is expected to remain the biggest market for I&I cleaning chemicals through 2018. Though demand growth will trail that of the overall I&I cleaning chemical market, commercial applications will register the highest value gains during this period due to the sheer size of the commercial market, which includes food service, laundry and dry cleaning, offices, and retail outlets. Hotels and lodging will realize the fastest increases in cleaning chemical demand among commercial markets, with the strengthening economy driving patronization and continued industry expansion.

Trends to favor enhanced value, eco-friendly products
Continued emphasis by cleaning product companies on providing customers with enhanced value through the combined offering of products, equipment, and service will facilitate ongoing new product development and the successful introduction of new additives and raw materials that enhance cleaning product effectiveness. Additionally, cleaning product formulators will target green, eco-friendly products that are viewed as environmentally friendly and safe alternatives to more established cleaning chemicals. This trend will be driven both by company efforts to achieve credibility with an increasingly environmentally aware public, and by worker preference for eco-friendly and safer choices.

Company Profiles
Profiles US industry players such as Akzo Nobel, BASF, Church & Dwight, Clorox, Croda, Diversey (Sealed Air), Dow Chemical, Ecolab & Zep

Additional Information
This study covers the US market for industrial and institutional (I&I) cleaning chemicals by market (commercial, manufacturing, institutional, and government), type (general purpose cleaners, floor care products, warewashing detergents, disinfectants and sanitizers, laundry detergents, vehicle wash products, hand cleansers, and other), and raw material (chlor-alkalis, solvents, surfactants, phosphates, biocides, and other).

Historical data for I&I cleaning chemical types and markets for 2003, 2008, and 2013 and forecasts to 2018 and 2023 are provided in dollars. Data on raw materials are presented in pounds. The term “demand” refers to US demand, sales, or apparent consumption and denotes US product plus imports less exports. Demand is presented at the manufacturers’ level. Tabular details may not add to total due to independent rounding, and ratios may be rounded for the sake of clarity.

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Priyank Tiwari
RnR Market Research
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