Holiday season is a slow season in the surplus field but we're trying to turn it around with our inventive and aggressive marketing strategies.
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New York, NY (PRWEB) October 23, 2013
Industrial Surplus Inc. is now launching its Fall 2013, “Harvest your BEST” program with great deals, promotions and discounted offers for first time buyers, vendors and affiliates that would be interested in buying or selling new, used and surplus material along with a great feature to request a quote directly from the company’s website. The objective is to make sure that several clients, companies and end users have good product at low prices so they can do their best. “If we all harvest in the best way; we can reap better fruits and turn our economy,” said Gino Parker.
Several business studies have realized that giving an opening discount or a concession to their clientele increases the prospects of a healthy and a mutually beneficial business relationship.
In the idea of giving and using the holiday season, this program was initiated by the in-house marketing team who understood the surplus trade and market limitations. A significant number of companies are now buying and selling surplus material online in auctions, directly, and on global trade sites. Most of these auctioneers take a percentage from either the buyer, the seller, and sometimes from both. There can be hidden costs associated with these auctioneers. Sometimes, inventory can sit online at these auction portals for long periods with very few bids on the item. The holiday season is a good medium to promote any business or product. Everyone is psychologically prone to messages, commercials and cheers during the last three months of the year.
To eliminate the gluttony of an online auction, Industrial Surplus is launching is "Request For Quote" link on its website. This is for all companies who are looking to move products or surplus materials. All companies include surplus companies, trade companies, power plants, chemical plants and other affiliates who are looking to offload product items. The "Request For Quote" feature allows for direct feedback and opens a channel of communication between the buyer and seller. Clients, visitors or interested parties can request a direct quote and not waste too much time. This feature is designed and promoted to help as many companies and clients in need of an immediate and live correspondence to reduce overhead costs and increase efficiency.
“Holiday season is a slow season in the surplus field but we're trying to turn it around with our inventive and aggressive marketing strategies,” says Shawn Parker, Vice President of Sales and Marketing at Industrial Surplus. He further adds, “In some circumstances, it’s always better to give the buyer or seller a much more personalized and direct way to request a quote, ask about a product, inquire the specifications of a deal and price their material on time and offer great value. The global market offers the same product at varied prices internationally and it often filters away serious buyers into a spiral of never ending possibilities to find the same product for less.”
Industrial Surplus Inc. has thirty years of experience in buying and selling surplus materials and equipment. Industrial Surplus’s warehouse is based in Houston, Texas along with 18 lay down yards all over the states. The company also purchases scrap metal and wiring at unbeatable, unmatchable prices along with buying and selling industrial surplus equipment.