Murrieta, Ca (PRWEB) August 27, 2014
Inland Auto owner Mike Mattes gives advice on starting and maintaining a successful small business.
Businessing Magazine, a digital magazine for business owners and entrepreneurs, has featured Inland Auto and company owner Mike Mattes in a recent article. The feature article is one in a series that interviews small business owners about how their business and marketing strategies connect to their success.
Titled “Inland Auto in Murrieta, Ca: Honesty and Meticulous Work Set Small Business Apart in Crowded Market,” and written by Businessing writer Elizabeth Eames, the article includes business and marketing advice from Mattes in the context of how the company differentiates itself in the market of auto repair shops in Murrieta. The Murrieta area has more than 230 auto repair shops in addition to Inland Auto.
The article quotes Mattes on the value of honesty. According to Mattes, honesty is a top priority in how he runs his business. The company mission to provide honest work goes beyond the day-to-day at Inland Auto, according to Mattes, who also talks about how he approaches his role as a business owner in the Murrieta community, in which he is actively involved.
Not all of the advice that Mike Mattes gives in the article is unique to the auto repair business. His three pieces of advice for anyone starting a business include the importance of having experience in an industry before starting a business; having the right tools to do the job and grow the business; and practicing honesty in hiring, training, operations and customer service. All of his advice, as the article notes, is appropriate to small businesses across market segments and specialties.
The article also talks about another of Inland Auto’s differentiators, its niche focus on Toyota, Lexus and Scion repair for the company’s California drivers. A business like Inland Auto that has a niche focus like this is able to direct marketing strategy for cost savings and improved results. The company’s niche focus plays a role in employee training, hiring, and customer service. It connects business strategy and daily operations in ways that improve the customer experience and overall business performance, according to the article and to Mattes.
Mattes recognizes the magazine feature as an opportunity to share the story of his business and his specific mission of “honesty and meticulous work” with emerging business owners across industries and welcomes the opportunity that the feature presents to share his company’s history and achievements.
Inland Auto is an auto repair company staffed by factory trained specialists in Toyota, Lexus and Scion repair, service, and auto maintenance. Serving the Temecula Valley area that includes Temecula, Murrieta, Wildomar, French Valley, Lake Elsinore and Menifee, California, Inland Auto is recognized for honesty and quality. From Toyota repair and service to routine maintenance, A/C service, brakes and much more, Inland Auto is the Temecula Valley auto repair shop that customers can trust for professional, certified work on their vehicles by an honest, friendly, experienced staff.