Innovate USA Conference Opens with Launch of Capture's Future Forward Initiative

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Designed for universities reeling from mass disruptions initially generated by the 2020 pandemic, Capture’s Future Forward initiative offers resources and clear, actionable strategies to help higher ed institutions reenergize and restore their college recruitment cycles.

Capture’s Future Forward initiative gives universities the information, tools and industry resources to address their immediate needs while restoring recruitment classes in an environment that seems to change on a daily basis. - Leonard Napolitano, Capture CEO | In the opening session of Innovate USA, Capture’s three-day virtual conference for higher education professionals nationwide, CEO Leonard Napolitano announced the company’s Future Forward initiative. Demonstrating Capture's commitment to higher education and the enrollment management industry, the ongoing initiative has been launched to help universities struggling from the mass disruptions caused by the COVID-19 pandemic.

“The higher education industry is at a crucial juncture,” said Napolitano ahead of the opening session of Innovate USA, the kickoff for Capture's Future Forward initiative. The virtual conference, which runs June 9-11, is currently streaming on YouTube Live, Twitch, Facebook Live, LinkedIn Live and Periscope “Capture’s Future Forward initiative gives universities the information, tools and industry resources to address their immediate needs while restoring recruitment classes in an environment that seems to change on a daily basis.”

Capture’s Future Forward initiative is organized into four sections:

  • React: Responding to the unprecedented.
  • Reconnect: Engaging in the renewed college search.
  • Reenergize: Competing on multiple playing fields.
  • Restore: Strategizing in the new reality.

The 2020 pandemic caused mass disruption in the normal operation of university enrollment management offices worldwide. As COVID-19 spread throughout the United States, those on campuses responded by decentralizing and establishing practices that got them into contact with their prospective student audiences. The sands have shifted constantly, and Capture has provided resources along the way, Napolitano said.

“As college-bound students face a new reality, their worlds have changed, and accompanying those changes, are shifts in wants and needs for college,” Napolitano said. “Decisions that were already made rapidly are becoming new decisions to make, and as such, these students need to hear from universities. Now is the time for colleges to reconnect with those students who they thought were no longer interested in them. It’s time for institutions to let these students know they hear them and welcome their renewed college search.”

Amid the pandemic, according to Capture experts, there is a bi-modal effort required in the enrollment profession. While admissions offices re-establish the value of their institution in the minds of admitted and deposited students — to prevent melt and build yield conversions — they will simultaneously be required to court an audience of potential prospects that are now seeking new options in light of the crisis.

“Our hope is by the time fall comes around, universities will have resumed their long-term enrollment planning with the benefit of learning from the summer months,” Napolitano said. “What unique ways has recruitment and enrollment benefitted from the innovation of virtual connection? What will universities keep and integrate as they chart their recruitment and enrollment future? These are some of the questions we at Capture will help institutions answer through our ongoing Future Forward initiative.”

For more information about Future Forward, visit the website:

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Leonard Napolitano, Capture CEO

About Capture
Headquartered in Louisville, Ky., Capture is a leading innovator of marketing platforms and solutions for higher education recruitment and enrollment management. Capture’s Behavioral Intelligence Platform offers solutions throughout a prospective student’s college decision journey. With industry-leading marketing automation, managed solutions and AI-powered predictive modeling built specifically for higher education, Capture gives institutions the control needed to effectively target interested students in relevant ways that increase engagement, drive admissions and improve student retention. Founded in 2011, Capture has served hundreds of higher education institutions and programs across the country while being recognized by Inc. 5000 as a fastest-growing U.S. company.

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